Bangkok--1 Feb--Hill+Knowlton Strategies
BlackBerry? has made three important and exciting announcements on Jan 30 EST. Apart from unveiling the all new BlackBerry? 10 platform on two new smartphones, the Company has announced that it will now operate around the world under the iconic name BlackBerry?, and Alicia Keys joins the Company as Global Creative Director.
BlackBerry 10: Re-designed, Re-engineered, and Re-invented
BlackBerry? today launched BlackBerry? 10, the re-designed, re-engineered, and re-invented BlackBerry platform that creates a new and unique mobile computing experience. Available on two new LTE-enabled smartphones, the BlackBerry? Z10 (all-touch) and BlackBerry? Q10 (touch with physical keyboard) smartphones powered by BlackBerry 10 offer you a faster, smarter and smoother experience than any other BlackBerry you have used before.
BlackBerry unveiled the new BlackBerry Z10 and BlackBerry Q10 smartphones at events held simultaneously in New York, Toronto, London, Paris, Dubai, and Johannesburg. The new BlackBerry 10 smartphones are elegant and distinctive, and the fastest, most advanced BlackBerry smartphones yet.
“Today sees a re-invented BlackBerry launching an entirely new mobile experience,” said Thorsten Heins, President and CEO of BlackBerry. “We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving.”
BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It is designed to support, learn, and adapt to the way you work. Pricing and availability information will be announced in each country as the products are rolled out around the world.
For more information about the new BlackBerry Z10 and BlackBerry Q10 smartphones, please visit www.blackberry.com/blackberry10
References:
? Download product imagery from BlackBerry 10 Virtual Pressroom.
? Download photos from BlackBerry 10 launch event here.
? Watch BlackBerry 10 videos here.
Research In Motion Changes Its Name to BlackBerry
Research In Motion (RIM) will now operate around the world under the iconic name BlackBerry, effective immediately.
“This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history,” said Thorsten Heins, President and CEO. “RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name.”
BlackBerry’s reinvigorated marketing efforts will now consistently represent the BlackBerry brand.
“Outside of North America, we are known solely as BlackBerry and the strength of the brand has opened doors in new and emerging markets. We now represent a company with a clear global brand and cohesive global marketing approach,” said Frank Boulben, Chief Marketing Officer, BlackBerry.
"The BlackBerry name is synonymous with the company and its products and this move is a logical step forward as the company launches new devices and the BlackBerry 10 platform," said Danielle Levitas, Group Vice President of IDC's Consumer, Clients & New Media Research.
Alicia Keys Joins BlackBerry as Global Creative Director
At the close of its BlackBerry 10 launch event , Thorsten Heins introduced 14-time Grammy? Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry's new Global Creative Director. As an official member of the BlackBerry team, Keys will lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand.
Staying connected has become a vital part of my creative process," said Keys. "I have been using the BlackBerry 10 for a few weeks now, and I'm truly inspired by its innovation. It has entirely revolutionized the experience. I know the potential this platform has to help creative people be more productive, and help productive people be more creative. This is such an incredible age to be living in, with such profound advances in communications and technology. As Global Creative Director, my goal is to inspire creativity with this platform, and I'm so excited to jump right in."
In her new role, Keys will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. In addition to that, Keys revealed BlackBerry's new "Keep Moving" Project, which engages BlackBerry users in exclusive and compelling experiences created by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes.
For media enquiry, please contact:
Kamolrat Plodpai and Vasinee Khoo
Hill+Knowlton Strategies
Tel.02-627-3501 ext. 109 and 204
Email
[email protected]/
[email protected]