กรุงเทพฯ--1 ก.พ.--Ogilvy Public Relations
VC Fabric, a Thailand’s no.1 soft furnishing distributor, sets to expand its customer base to individual consumers after having an enormous success in B2B segment for more than 30 years. The company kicks off with the launch of its new “Passion of Prints” soft furnishing collection bringing two famous couple “Nat-Myria” &“Aum-Atichart” to join at the launching event entitled “Garden of Love”. VC Fabric also plans to open a new showroom at Crystal Design Center bringing consumers to get closer to the brand while introducing them to a vast collection of soft furnishing products with a series of marketing activities to be launched throughout this year. The company expects to get 18% increase in sales by year end.
Mr.Viboon Woraditkittikul, Managing Director of VC Fabric Ltd, said “To market through general consumers who own houses or condominiums, VC Fabric will focus on building awareness about the diversity and quality of our products. For B2B segment, we are no.1 leader in soft furnishing. Interior designers, interior design companies, furniture manufacturers as well as leading hotels, shops and movie theatres are among a large group of our loyal customers over the past 30 years. It is simply because we are ‘Trend Library’, that is where all sort of soft furnishing products are gathered with expertise to provide good advices to our clients. Today, with our strong network of dealers nationwide, VC Fabric is ready to enter B2C segment as we see great potential in it. From our consumer research, we have found that consumers nowadays love to hang out in restaurants or hotels decorated beautifully in their own unique special way. Thus, to get to know VC Fabric, consumers will be able to learn a new way to decorate their properties in a way that responds to who they really are. To conduct this “Garden of Love” event, VC Fabric, therefore, aims to introduce the collection of “Passion of Prints” soft furnishing products which provide consumers with more than 500 patterns. It will be a good inspiration for them to decorate or redecorate their homes every day, especially for the upcoming Valentine’s Day.”
“To enter B2C segment this year, apart from introducing “Passion of Prints” collection as well as a series of other soft furnishing collections to be introduced throughout the year, VC Fabric plans a full-scale marketing campaigns through printed media and online media included our website and our Facebook page. VC Fabric will allow consumers to get closer to the brand by introducing them with our new showroom at Crystal Design Center this coming May. We also plan a series of consumer activities throughout the year starting with an involvement of VC Fabric at Baanlaesuan Fair. In addition, we plan to allocate 50 million baht of marketing budget throughout the year,” added Mr.Viboon.
At the “Garden of Love” event, which is in line with the upcoming Valentine’s Day, VC Fabric is introducing “Passion of Prints” soft furnishing collection for the first time. The collection consists of soft furnishing products which comes in variable colourful prints from floral and geometric to graphic and stripe print. The products are good inspiration for consumers to freshen the atmosphere in their own homes or shops. VC Fabric also brings one of the floral printed fabrics to redecorate a corner inside the venue at Love Eat Bistro as a sample and call it “Love Seat @ Love Eat”. A lovely couple Nat-Myria Benedetti and Aum-Atichart Chumnanont are invited to discussion their home decoration style and inspiration.
VC Fabric is a soft furnishing brand which offers a vast selection of products from curtain, upholstery fabric and wallpaper to furniture and blinder. Set to offer an ideal selection to consumers, VC Fabric also provides a diverse range of fabric style from classic and modern to contemporary and vintage. For VC Fabric, decorating a home is similar to getting dress. It is also like adding an artistic or fashionable touch to your home and giving your place a new meaning to it.
“VC Fabric continues to be doing well in B2B segment as real estate market tends to grow continuously from several factors such as government’s investment, higher demand of local consumers as well as increasing purchasing power of foreign consumers. This year, leading property developers announce that they will have new projects set to launch more than 200 projects. When combining these projects to those that have currently been in the market, we expect that there are more than 100,000 units of properties to be delivered to consumers this year. From these factors as well as the strategies that we have been working on for B2B and B2C segment, we expect to have 18% increase in sales for 2013, after we achieved 15% increase from the year 2012,” added Mr.Viboon.
VC Fabric has 2 showrooms for consumers to come visit — a main showroom at VC Fabric head office located at Vichit building, Klongton junction; and a new showroom set to open at Crystal Design Center (CDC) in May 2013.