Bangkok--5 Feb--AIS
AIS moves forward to showcase the new dimension of customer service featuring Total Experience offering technology, customer touch point, Device Expert, 3G mobile phone center and more attractive privileges, assured to meet customer demand in the 3G era.
Mr. Hui Weng Cheong, Chief Operating Officer of Advanced Info Service (Public) Company Limited or AIS, disclosed “The year 2013 marks a milestone of Thailand accelerating the move for next competition triggered by official launch of 3G technology service by the Operators. We expect that telecoms industry will continue to grow in 2 parts consisting of;
- Airtime service business growing by 7%; of which, 2% from voice use and over 60% from data use.
- Handset distribution business growing by 15%; of which, 7 million units from Smart Phone and over 1 million units from Smart Device of Tablet”
“As a result, “Quality” is the key strategy of AIS. Besides rapid expansion of 3G network in order to service customers as soon as possible, preparation to cater customer behavior in the 3G period is the highest importance we give. Experiences from every service received by customers indicate satisfaction index and critical success factor.”
“The new dimension of service experience for AIS customers” is the service strategy that combines works from every unit of organization gearing towards customers, dividing in 5 integral parts;
1. New dimension of service employing intelligent technology such as software to analyze customer behavior in Data use, designing customized promotions and other services.
2. New dimension of personnel functioning as advisor understanding all about mobile phones such as the increasing number of device gurus on duty at AIS Shop and Telewiz
3. New dimension of customer touch point giving all convenience experience such as the launch of AIS Online Call Center
4. New dimension of mobile phone and 3G network experience from the trial of 3G 2100 MHz at AIS Flagship Store, 4th floor, Central World.
5. New dimension of privilege and AIS customer care such as the expanding cooperation with Partners in developing more variety of privileges and Privilege App.
Mrs. Vilasinee Puddhikarant, Chief Customer Officer of AIS, said “According to the research result from 16 million customers participating in the privilege project and customer care in 2012, and over 60 million rights to win the privilege satisfaction level was recorded more than 80%.
“This year AIS starts the new dimension of privilege and customer care, a core work to deliver Lifestyle and Work Style of customers as well as yielding tangible opportunity to other industries. In 2013, customers will experience 3 types of privilege.
1. AIS Privilege App and AIS Guide and Go giving you power to access world of privileges from over 10,000 stores at your finger touch on your Smartphone. Simply search and enjoy the privilege right away. (support iOS and Android from middle of February onwards)
2. AIS Michelin Star Chef 2013 and AIS Exclusive Dining giving new experience of world class Dining Cuisine from Michelin Chef and search for favorite restaurants with special price exclusively for AIS customers. (Quarterly)
3. AIS Trip extending traveling privilege for your new inspiration, in cooperation with Bangkok Airways, with the special experience from 9 trips of memorable 6 routes throughout 2013.
Mr. Hui concluded “We allocate over 2 Billion Baht budget to develop customer care works in order to meet the New Chapter following the arrival of 3G. We realize that telecoms industry formulates communication service. Every AIS personnel has never stopped developing service innovation in an effort to creating highest customer satisfaction as always.”
For further information please contact AIS PR, Waralee Jirachaisri 022995063
[email protected]