Bangkok--21 Feb--Poly Plus PR
Central Food Retail Company Limited bring latest shopping experience to Thailand’s retail market by teamed up with Office Mate Public Company Limited to offer “Scan & Shop with Tops”, grocery shopping on mobile via QR Code. The collaboration between these two business units under Central Retail Corporation will mark a new chapter of lifestyle shopping in supermarkets, and is expected to bring more efficient and favorable experience to consumers. This new innovative service features quality products, the most attractive prices in the market, and nationwide delivery service for just a minimum purchase of 499 baht.
Mr. Alistair Taylor, President of Central Food Retail Company Limited, an operator of supermarket chain branded Tops Super, Tops Market, Tops Daily and Central Food Hall revealed “Central Food Retail is determined to bring exciting shopping experience to customers. Last year we launched Tops Shop Online and Tops Mobile Application and received a very positive response as observed in a 400% growth in our online sales. Therefore we are confident in developing all dynamic sales channels including e-commerce and mobile commerce. Our recent collaboration with “Office Mate”, a leading online retailer, in launching the “Scan & Shop with Tops” service will be a breakthrough for Thailand’s retail marketplace as it allows the consumers to shop with a mobile phone app and QR Code. This will truly bring a more wonderful shopping experience and underline the leading roles of Central Food Retail and Office Mate. The partnership will lead to a more efficient system that will ultimately lead to better customer satisfaction.”
Mr. Worawoot Ounjai, CEO of Office Mate Public Company Limited added that presently technology has become a part of our everyday life. Mobile phone users account for 66% of total Thai population. Online channel is thus an opportunity for Central Retail Group to expand business deploying an expertise in online retails. With the Group’s leading edge in premium supermarket segment, the Scan & Shop with Tops will be another true retail innovation brought to Thai households. “Office Mate operates a popular online shopping website called Trendyday.com of which hot items include lifestyle products, trendy products, IT & gadgets, and mobile phones. We have been learning consumer behaviors and understand this online segment. Hence we are confident in that our system can serve online retail demand well, our capability to engage 400 Call Center representatives to take ordering, complete ordering and delivering products to nationwide destinations. The collaboration with Central Food Retail in offering new innovation of online retails through ‘Scan & Shop with Tops’ will definitely strengthen online shopping industry in Thailand.”
The highlight of Scan & Shop with Tops mobile application is its easy-to-use feature. The program will also be available for download free of charge for both Android and iOS systems. The consumers will find it by browsing the name “Scan & Shop with Tops” or typing “http://tops.treandyday.com” on the browser, then downloading it. Alternatively the program can be scanned with QR Code printed under the products in the Virtual Store section, then downloading it right away. Another feature is its user interface which is different from other applications as it’s more easily browsed up and down and is designed to deliver an enjoyable shopping experience. With this application, the consumers will be conveniently looking for products used in their daily life.
The Scan & Shop with Tops application targets at the niche market of people with certain lifestyles, and will serve them selected quality items of their demand for impulse buying which will make their life easier than ever with innovative online shopping. The products will be selected basing on the concept lifestyle e.g. “Good Food, Guilt Free”, the first launch theme that offers over 99 items of food and small appliances for health conscious consumers.
The prices of products are at ‘Red Hot’ price definitely cannot be beaten by others. It is considered the most attractive discount comparatively to the same product in the market. This should be an incentive to boost consumers demand for shopping at anytime anyplace. Moreover products of their wish can be delivered to their homes or offices nationwide for only a minimum purchase of 499 baht, plus getting privileges or promotions such as the SPOT Money Back program or extra privilege similarly to physical shopping at the supermarkets.
The launch of Scan & Shop with Tops comes along with the Virtual Store on 7th Floor of Central World and soon to be spreading through major attractions in Bangkok. For the launching promotion, every 1,000 purchase/bill via this application will be entitled for a 100 baht worth of Tops gift voucher. Additionally the SPOT Rewards Card customers will get the Spot Money Back points 5 times (5X) of normal points for every 400 baht purchase/bill. The promotions run from today until April 14, 2013.
Fore more information, please contact Poly Plus PR Co., Ltd. 02-572-4444 Ext. 348, 353