Bangkok--22 Feb--Verve
Samsung prepares itself for a full speed ahead in Thai digital camera market with “Shoot Wow Share Now” concept after the launch of Smart Camera in 2012 with marvelous feedback beyond expectation which leads to Samsung to leader in Smart Gadget trend. 8 new models will be launched in Thailand by the first half of this year to be the trendsetter in digital camera segment with Wi-Fi capability for immediate sharing. Point-of-Sales hands-on will also be 2013’s main strategy.
Mr. RatchataSuttapattanon, Senior Manager of Digital Imaging Business at Thai Samsung Electronics Co., Ltd.,reveals thatSamsung is now a trendsetter through our technological innovative resulted from deep studies in consumers’ behavior to know the exact needs of our target groups. Samsung 2View is one of the great examples of our success with a new digital camera that has both front and back LCD displays to show our lifestyle brand’s motto ‘Innovation Makes It Easy’ Samsung MultiView is also another wave from us with 180 degree adjustable display that lead us to Samsung SMART CAMERA that is launched in Thailand last year which is a page-turner in photography history as it is a digital camera with preinstalled Wi-Fi connectivity to serve every customer’s demands in high-resolution images, exceptional effects and filters plus our unique features for each person’s distinctive pictures which can also be shared right away under the concept of “Shoot Wow Share Now”
For the first half of 2013, Samsung is ready to enter the digital camera market in Thailand with 8 new models for 4 segments: the Long Zoom seriesWB800F, WB250F and WB30, DV 150F in 2 View series, NX 300 Compact Camera System with changeable lenses and Stylish series ST150F,ST72 and ES95.
All of these new models packed with new technologies and outstanding designs
All Samsung SMART CAMERAsare equipped with Samsung SMART CAMERA App for convenience in online connectivity. This application can be downloaded to smartphones for Wi-Fi connection with Samsung SMART CAMERA. The application contains 3 smart functionalities: Remote Viewfinder, Mobile Link and Auto Share to share or backup photos taken by Samsung SMART CAMERA to smartphones.
Highlights models for this round of Samsung SMART CAMERAs launching are Samsung NX300, a Compact Camera System with changeable lenses that combines both stylish look and high-performance for a perfect shot. This digital camera offers 20.3 megapixel, 1/6000 shutter speed, 84 mm. AMOLED hybrid touch screen and easy to use 5-direction navigational buttons. A new lens (NX 45mm F1.8 2D/3D) is also launched as the first of its kind that can take both high quality 2D and 3D capture capability in one lens with Full HD recording and DRIMe IV Imaging Engine, an image processing developed by Samsung for better image saturation and noise reduction.
Samsung WB250F increases zooming ability for easier in taking pictures of user. It comes with 18x optical zoom, 14.2 megapixel BSI CMOS image sensor, 24 mm. lens, LCD touch screen and 5-direction navigational buttons. Outstanding feature includes Best Face for selecting the best picture from Burst Shot to ensure that everyone in the picture is in their best look.
Samsung DV150F 2 View series digital camera has 16.2 megapixel and 1.48 inches front-facing LCD screen for self-portrait. This model enables users with unlimited creativity and photo sharing with Wi-Fi connectivity along with features like Beauty Palette for makeup putting in the pictures taken, Smart Filter 3.0—an effect set for unique photo creation and 10 styles of Magic Frame to set frame for each picture.
Mr. Ratchataadds that “Samsung is now the leader in smart camera market and we are ready to fulfill customers’ needs and lifestyles. We would like to create the best experience and impression to customers in order to ensure that Samsung is the answer for every kind of needs. We have prepared well-rounded marketing communication strategies including advertisement, online marketing and other media to strengthen our products”
“For this year, Samsung will have more in-store events to offer the best experience and impression at Point-of-Sales with more Samsung Smart Tables and Wi-Fi corners at 100 dealers of ours to give more channels for customers to expose themselves with our products so that our customers can have hands-on experiences and product understandings. We will also have more marketing campaigns with our business partners to reach the target groups and securing our leadership in Smart camera” Mr. Ratchataends.
Press Contact
PrindaNilthachan
Thai Samsung Electronics Co., Ltd.
Tel:0-2695-9169
Email:
[email protected]
Verve
Pilaiporn Ruangnok / Pornchanan Yamarat/ SaruttayaMahakayee
Tel: 0-2204-8232 / 0-2204-8223/0-2204-8224
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Email:
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