Samsonite has partnered with Department of Employment to launch “Samsonite Trade In”

Bangkok--5 Mar--VERVE Samsonite has partnered with Department of Employment to launch“Samsonite Trade In” Campaign — Trade in old usable luggage with new Samsonite luggage to extend a help to Thai labor working overseas Samsonite has partnered with Department of Employment, Ministry of Labor, launch a big campaign of 2013, Samsonite Trade In: Trade in old travelling luggage with new ones, inviting people to offer their helping hands to the society by donating all old usable luggage traded-in for Samsonite Ultra Lightweight Aerial Spinner at a special price. While discarding the luggage you no longer use out of your house, you can have a peace of mind knowing that it is going to a great cause at the same time. 1,500 traded bags is the target. Ms. Lida Singratanakul, Commercial Head of Samsonite (Thailand) Co., Ltd., authorized importer and distributor of Samsonite, the world’s leading luggage brand for more than 100 years, reveals that “At Samsonite, we pride ourselves as an innovative brand that has been providing unique solutions for the sophisticated traveller for over a century. In addition, we also take the 3Rs concept: Reduce, Reuse and Recycle leading us up to a new level of CSR projects and marketing activities. We recently have a new campaign to share our care to the society called “Samsonite Trade In” by donating old usable luggage to the organization or parties in needs, create customers’ participation in giving to the needy and also enjoy double dosage of the feel-good benefits of their purchase at a special rate, as well as knowing that they have helped someone who lack of necessary things for their daily lives. The success of our previous trade-in exercise has been increasing in every year. We therefore have this “Samsonite Trade In” Campaign for fifth consecutive years to open windows of opportunity for those interesting clients to trade in their bags”. For this time, we have a very good cooperation from Department of Employment, Ministry of Labor who is assisting 50,000-70,000 Thai labor who is going to work aboard in every year but still do not have proper travelling luggage. Any old usable luggage from any brand can be traded with the latest Samsonite Ultra Lightweight Aerial Spinner which is available in two sizes: 63 cm. for 15,000 Baht and 79 cm. for 19,000 Baht. Get a special 6,500 Baht discount from 1-31 March 2013 at 15 Samsonite stores and 27 points of sales in leading department stores nationwide. Ms. Lida continues “For our communication strategies, we use publication and in-store media including posters and window displays. We target to get 1,500 traded in bags which all of them will be selected and processed in order to have them in best conditions in April and will be passed to the Department of Employment, Ministry of Labor to deliver to Thai labor in needs in this May.” Mr. Prawit Kiangpol, director-general of the Department of Employment, Ministry of Labor commented that “The Department of Employment has duties on employment promotion and job seekers’ protection, as well as developing and promoting the systems ensuring employment promotion so that Thai working people will be able to get the jobs that are most suitable for their knowledge and aptitudes and receive the appropriate and fair benefits. Apart from ensuring employment status in Thailand, we also encourage and protect Thai people who legally work overseas as well. Statistically, 50,000-70,000 Thais have been granted by ours to work in foreign countries. Most of them have low income and need our help to have right and legal career paths. Each person going to work abroad will need 40,000-70,000 Baht to cover all expenses. To reduce this monetary burden, we know the importance of “Samsonite Trade In” Campaign which aims to help those workers who need an essential thing like travelling luggage which is another way to give more convenience for these workers who have to go to work overseas.” Be a part of this big “Sharing” and “Giving” to the society through “Samsonite Trade In” Campaign from 1-31 March 2013. For further information please call 02-610-3200 For media enquires please contact: Porntip Wiriyakitpattana (Bee) Prasit Kritsadaariyachon (Bob) VERVE Sasima Wongsaengaroonsri Samsonite (Thailand) Co., Ltd. Tel: 02-204-8210 and 02-204-8236 Tel: 02-610-3200 Email: [email protected] [email protected] Email: [email protected]