Bangkok--11 Mar--Krungthep Durakij Media
Krungthep Turakij invites Philip Kotler, the world’s marketing guru who develops a new concept of Marketing 3.0, to conduct the greatest strategy seminar and training program of the year or “Values Driven Marketing” to encourage the new-era business to proceed marketing activities with focus on social and community sustainability.
Ms. Duangkamol Chotana, President of Nation Multimedia Group Public Company Limited, reveals that Krungthep Turakij will hold the marketing training and seminar of the year or “Values Driven Marketing” presented by one of the world’s marketing guru, Professor Philip Kotler, who has developed the concept of Marketing 3.0. The purpose of this event is to present knowledgebase about values driven marketing in the viewpoint of the world’s marketer like Philip Kotler so that this concept may be applied and implemented by Thai marketers and businessmen who wish to see the business growth along with the social and community sustainability.
The seminar participants will be also given the “Values Driven Marketing” program certificate.
Furthermore, at the same night, a special lecture will be held for top executives or CEO Dinner with Prof. Philip Kotler in topic of “Increasing Shareholders Value” and they will have dinner with this marketing guru.
“In the previous era, we might have adhered to 4Ps or 7Ps marketing strategy with focus on product and approach to customers. But, the marketing of the new era takes a step forward, that is, the focuses are on sustainable business operation, value creation and conveying good changes to the society. The new marketing, therefore, underlines human centricity, offering benefits to the society, and social responsibility. If any business could attain these, its brand will be beloved and sustainable” Ms. Duangkamol said.
In this seminar and training, Mr. Suthichai Yoon, Chairman of Nation Multimedia Group Public Company Limited, will be on stage with Kotler for drilling issues concerning “How to develop a superior company reputation through sustainability-driven thinking”, which interprets the concept of Marketing 3.0 to the superior company through sustainable marketing strategy.
Except training and seminar program, Krungthep Turakij also arranges the TV program series entitled “Marketing Changes the World” to convey viewpoints of Prof. Philip Kotler, who has developed the Marketing 3.0 concept to be applied to Thailand’s business. In this program, many CEOs of leading organizations in Thailand, renowned marketers and marketing scholars will be participating in sharing their marketing experience; for example, Dr. Pailin Chuchottaworn, CEO and President of PTT Public Company Limited, Mr. Somprasong Boonyachai, Chairman of the Group Executive Committee of the Intouch Group, Mr. Vichien Phongsathorn, CEO and President of Premier Group of Companies, Mr. Suthichai Yoon, Chairman of Nation Multimedia Group Public Company Limited, as well as the scholar, Dr. Suvit Maesincee, Director of Sasin Institute for Global Affairs (SIGA). In this program, Dr. Sirikul Laukaikul, CEO of Brandbeing Consultant Co., Ltd. is the host. This program is broadcasted from February 22 — March 7, 2013.
Caption :KrungthepTurakijinvites Philip Kotler, the world’s marketing guru who develops a new concept of Marketing 3.0, to conduct the greatest strategy seminar and training program of the year or “Values Driven Marketing” recently at Centaragrand@CentralPlaza
Ladprao.
Press release on behalf of Corporate Communications of Krungthep Durakij Media Co., Ltd.
For more information: Ratchada Suwan (Da)
Public Relations Division, Corporate Communications Department, Krungthep Durakij Media Co., Ltd.
Tel. 02-338-3383, , Email:
[email protected]