Bangkok--11 Mar--L’Oreal
2013 is the year for ombr? highlights, thanks to the new L’Or?al Professionnel collection, OMBR?S NATURE. Proposing natural-looking ombr? highlights against rich mocha from the INOA color line, OMBR?S NATURE revolutionizes ombr?, transforming the trend popularized by several fashion stars into a more sophisticated and widely wearable look.
Three looks were created under the direction of hairstylist James Pecis, backstage hairstylist and darling of the world’s top fashion magazines, and in collaboration with renowned color specialist Nathan Walker, from Trevor Sorbie, UK, to immortalize the floral spirit seen across the 2013 spring/summer fashion shows. Together, they offer up three interpretations of the trend: “Sophisticated”, “Cool” and “Pop” nature.
To valorize the ombr? look within the context of the season’s hair trends, James Pecis revisited the It-cut of the moment, the Messy Bob. The look was inspired by top models such as Karlie Kloss, Arizona Muse, Daria Werbowy, and Alexa Chung.
Each season, L’Or?al Professionnel develops a collection presenting the latest hair trends. These collections are inspired by and perfectly aligned with the fashion of the season, offering innovative haircolor options and styling techniques.
For this spring/summer collection, the runways are full of hyper-natural and floral looks with explosive colors. To complement the bright floral fashion trend, designers and hairdressers offered up hair that, in contrast, was sophisticated, rich, and featured natural-looking ombr?. “The 2013 spring/summer season represents a real return to nature. To counterbalance the floral prints on the runway, I’m offering a collection designed around sophisticated mocha ombr?s, playing with that perfectly done-undone look”, James shared during the shoot.
After a fall/winter season inspired by post-war Hollywood glamour, RETRO NOUVEAU, the 2013 spring/summer collection presents the return to a naturally chic look, with colors based on a haircolor highly desired by women: mocha.
To create the perfect ombr? highlights on a rich INOA mocha base, James Pecis collaborated with Nathan Walter, International Technical Director at Trevor Sorbie salon and L’Or?al Color Trophy judge in Great Britain. He is the man responsible for this new salon service, OMBR?S NATURE. This new technique restores life and contrast to everyday browns, covers 100% of greys, and adds a unique touch to the highlights achieved with a new ammonia-free family of mocha shades. And on top of all this, there’s no visible line between the lightened ends and the darkened roots! And of course, it’s the trend of the season!
OMBR?S EVOLVE INTO A BEAUTY TREND
Seen for the first time in Brazil with the “sun-kissed” look sported by top model Gisele B?ndchen, the classic ombr? (also called “tie n’ dye”) started as a simple degraded color going from dark roots to lighter ends. As years went by, celebrities like Drew Barrymore and Alexa Chung helped the trend to evolve by wearing more marked and contrasted ombr?s, which, at times, were not haircolor options that most women could easily wear.
Now, thanks to techniques from L’Or?al Professionnel hair stylists developed by the OMBR?S NATURE collection, 2013 is becoming the year of natural-looking ombr? highlights. This revolution makes the ombr? more sophisticated, multidimensional and most of all more accessible to women everywhere!
THE OMBR?S NATURE COLLECTION
James Pecis was able to bring the hyper-natural trend alive with three muses and three extraordinary flowers, “Sophisticated ”, “Cool” and “Pop” Nature.
Sophisticated: The sunniest of the flowers also happens to be the most sophisticated of them all. Fresh and distinctly urban, it’s in the overabundant floral blues of Dior, Erdem and Cacharel that she finds her summer inspiration. Despite the sophistication that her mocha blonde ombr? suggests, this is a decisive woman. The proof? Her no-nonsense fringe, of course!
Sophisticated: The sunniest of the flowers also happens to be the most sophisticated of them all. Fresh and distinctly urban, it’s in the overabundant floral blues of Dior, Erdem and Cacharel that she finds her summer inspiration. Despite the sophistication that her mocha blonde ombr? suggests, this is a decisive woman. The proof? Her no-nonsense fringe, of course!
Cool: Romantic, but hardly delicate, this trend hunter boasts a rock-n-roll twist. This season, she plays the floral card, contrasting its prettiness with grunge details and graphic, patchwork prints, as seen at Anne Valerie Hash, Antonio Marras and Dries Van Noten. She sports the season’s star cut, a mocha ombr? bob, giving it her own devil-may-care twist.
Pop: The third of our beautiful "flowers" is the quintessential summer beauty. Like the designers that inspired her, she longs to escape. Whether it was Proenza Schouler, Gucci, or Mary Katrantzou, designers delivered tropical print dress that read like exotic postcards. And as summer is the season where all is possible, her rich, windblown-locks quite literally, take her away.
The OMBR?S NATURE collection and its three flowers have already blossomed on the runways of the spring/summer fashion weeks.