Bangkok--13 Mar--Spark Communications
— LINE Play ranks No. 1 in Top Free Apps chart in a number of countries, including Thailand, Taiwan, Indonesia and Malaysia, achieving 6 million users worldwide
— With success of LINE Play, LINE achieved 120 million users within 3 months of surpassing 100 million users
— Uniqueness lies behind the success — mass customization of avatars & space harmoniously combined with visual communication to meet new friends
LINE Play, the latest family app of LINE, conquered the Top Free App charts immediately after global release in a number of countries, including Thailand, Taiwan, Indonesia and Malaysia, achieving 6 million users worldwide.
LINE Play offers an unparalleled joy by allowing all users to personalize avatars and virtual space, while making new friends with similar interests and hobbies. Optimized for mobile use, LINE Play not only brings the dynamic virtual world to everyday life, but also presents a boundless place where people can meet and greet, while sharing thoughts and ideas with others. “While some enthusiastic users in SE Asia had accessed and experienced LINE Play prior to its global launch, LINE Play’s rapid growth greatly exceeded our initial expectations. Through LINE Play, we aim to take digital communications beyond just words on a screen to add a new dimension to LINE’s smartphone life platform,” said Mr. Jin-woo Lee, Senior Manager, LINE Business Office.
“Even well-known Thai celebrities like Jakjan Akumsiri, Sugar Eyes and Pango have joined the mega trend of LINE Play. They have created their own characters and rooms that allow fans to visit and interact with them by sending hearts, gifts or just chat with them to help fans get closer to their favourite stars. LINE will remain free of charge for all users around the world, as we are constantly devising more ways to evolve our business model, through introducing valuable services such as LINE Play,” he added.
Express yourself with personalized avatars, My Room & diary!
LINE Play avatars can be created in a variety of ways. First, users can use their own headshot to create an avatar that closely resembles them, or select from a wide range of facial features. In LINE Play’s virtual world, users can style their avatars and decorate personal space as well. More than 200 new fashion and interior items are updated every week, including local and seasonal themed items such as traditional costumes and Christmas decorations.
Users can purchase the latest items with LINE Play’s virtual currency, known as Gems. They can be earned by either helping other avatars or taking care of one’s own space. Users can also win special fashion and interior items by playing ‘Gacha’ under ‘Shop’, a fun vending machine for rare items.
Expand your friend network with LINE Play!
On LINE Play, users can connect with their LINE friends, while expanding their network by meeting new friends with similar interests and hobbies. By visiting friends’ rooms, users not only check out their friends’ fashion and interior style, but also share stories find out their interests and hobbies by looking through the diary.
Users can engage in one to one chats with their friends using new Action Stickers which make avatars become more animated and lifelike. Avatars can jump, laugh, wave and much more with the 18 different Action Stickers. With Lounge Chat, users can talk about music, games, sports, and movies with those who have similar interests.
LINE Play will continue to evolve with more delightful surprises and exciting feature updates! To celebrate the achievement of 6 million users worldwide, LINE Play will launch a special event for gems starting on March 12. For more information, check out LINE’s Facebook page: http://www.facebook.com/Thailand.Line
Want to find out more about LINE Play?
Price: Free (Some items are for sale)
Guide: http://play.line.naver.jp/en
Download URL:
iPhone https://itunes.apple.com/jp/app/id575147772
Android https://play.google.com/store/apps/details?id=jp.naver.lineplay.android
How Can I Earn More Gems?
1. Daily Free Gems
By carrying out daily activities including watering plants, cleaning and sending hearts, you can earn up to 700 gems per day if you complete all three daily activities!
2. Care Task
Tap the balloons above your avatar to see what he or she wants to do! Sometimes your avatar would like to sit, eat, sleep or take a bath! 5 gems will be awarded for each care task.
3. Invite LINE Friends
Invite your LINE friends to join LINE Play and earn 1,000 gems at a time!
4. Visit Your Diary
Daily visit to your diary will help you earn up to 50 gems each day, and 100 gems on the 5th day. The visiting record resets itself even if you miss just one day — so don’t forget it!
5. Invitation Code
If you are still short of gems, check out the ‘Invitation Code’ under ‘Profile’!
After writing the app review on App Store, you can receive 1,000 gems when someone enters your Invitation Code. Each user who sent the invitation & received it will receive 1,000 gems!
6. Receive More Hearts
Each time you receive a heart from your friends, you can earn 10 gems! Receive more gems from friends by styling your avatar and decorating the room. You can also visit other rooms to send hearts first.
For more information, please contact:
Chonnikarn Seritanondh (Milk) / Archiraya Wangkiat (Icing)
Spark Communications Co., Ltd.
[email protected] /
[email protected]
Tel: +662-653-2717