Bangkok--13 Mar--IBM
IBM (NYSE: IBM) today held IBM LeadershipConnect (ILC) to provide attendees with IT solutions that can help them achieve greater value for their organisation via human resource (HR), finance and marketing departments. For government officials or key executives in the public sector, this event can provide new view points and IT solutions for transformational outcomes.
For the HR track, senior leaders were given insights into three essential capabilities as an enabler for progress and move beyond the borders that constrain workforce effectiveness: creating a smarter workforce.
Based on insights from more than 700 senior HR leaders, IBM found that more than half of all CEOs see human capital, customer relationships and innovation as key sources of sustained economic value.
“As we looked across the whole of CEOs’ responses, one consistent theme emerged: an overwhelming focus on changes in how people engage with the organisation and with each other. The view that technology is primarily a driver of efficiency is outdated. CEOs now see technology as an enabler of collaboration and relationships — those essential connections that fuel creativity and innovation” said Timonthy Birdsall, Director IBM Collaboration Solutions Asia Pacific GMU.
During the Finance track, Chief Financial Officers (CFOs) were reminded of their increasingly challenging role. CFOs must reshape the mission of Finance by focusing on process, technology, data and analytics, and people. A good and proven case study is IBM.
IBM changed its business mix toward high-value, more profitable technologies and market opportunities.
Understanding the shifts in the market, IBM shifted its business from components (hardware and software) to infrastructure and from infrastructure to business value solutions. This resulted in more differentiated business value and profitability. Today IBM is a higher-performing, more resilient business today than it was several years ago. Looking ahead to 2015, we will continue our transformation for growth.
The marketing landscape is changing, According to Matt Friedman, VP Market Development, Growth Markets, IBM, the tools that companies can use to exploit and drive the relationship between companies and markets are changing and becoming more specialised.
“We are experiencing dramatic shifts in commerce brought on by empowered customers — mobile/social/digital are changing not just the way that our customers interact with us, but they are changing business models and the global commerce landscape,” said Friedman
The sessions for marketers at ILC focused on re imagining what marketing could be like in Asia. The intent is to take some of the learnings from the world’s best marketing practices and applying them to an Asian context so that we can leapfrog the more advanced markets. There were three imperatives that were drilled across the sessions for marketeers:
- Understanding each customer as an individual
- Creating a system of engagement that maximises value at every touch
- Designing your culture and brand to be authentically one
During the session focused on Government, senior leaders were given strategies on cost management. Curbing cost remains paramount. Cuts, efficiencies and incentives continue to be used to drive down costs, reducing dependency on income support, New funding approaches to reduce impost on the public purse, investment in prevention to avoid down stream costs. Countries continue to review of tradition funding mechanisms for disability and Workers Compensation. The standardised ‘one-size-fits-all’ approach is no longer enough.
Karen Copeland, Principal Product Management, SME & GMU, C?ram Software, an IBM Company introduced Right servicing - a new business approach fenabling a differential response in social program management. Right servicing is a set of organisational attributes combining to provide flexibility and agility for a differential service response.
“RightServicing offers value and benefits for society, governments and social program management organisations through social, program outlay and productivity dividends, said Copeland.