Bangkok--15 Mar--Big C Supercenter
Big C experiences threefold shopping growth in 6 months and pushes ahead with Asia’s first “Virtual Moving Store”
Mr. Kudatara Nagaviroj, Director of Corporate Affairs of Big C Supercenter PCL, reveals that “after Big C Supercenter launched a fully-integrated online shopping platform consisting of smart phone application, QR code, website, call center 1756 and Thailand’s first virtual shelves in October 2012, the company is now seeing 336% growth in online sales, threefold increase in online customer traffic, and 63,000 application downloads. Big C expects online channel to grow at least 100% this year.”
“This rapid growth signifies that Big C’s online shopping integrated platform is able to answer to the needs of digital-lifetyle consumers through it’s 7 distinct features namely: 1) Complete purchasing touchpoints through smartphones, web sites and call center; 2) Easy and quick ordering process that open 24 hours; 3) Complete assortments of 10,000 high-demand items with the same price, promotion, customer benefits as in Big C stores coupled with exclusive online deals; 4) Free delivery service from over 60 stores covering Bangkok and vicinity, Khon Kaen, Udonthani, Pattaya and Chonburi; 5) Click and pick-up service in all 114 Big C stores; 6) Easy and safe payment service which allows customers to pay upon receipt of the order with both cash and credit card — taking away customers’ hassles on making transfers or worries of sharing financial information oonline; and 7) 100% satisfaction guarantee for customers’ peace of mind.”
Kudatara further reveals Big C’s latest online shopping development that “To reinforce our leadership in online shopping, we have just introduced Asia’s first “Moving Virtual Store” on BTS Sky Train. The project aims to build convenient online shopping platform in mass transit system that is popular among digital-lifestyle consumers. This BTS train is fitted with QR codes on handgrips and the body of the train is wrapped as a Big C store. Our next step is to bring virtual stores into residential areas, particularly condominiums, to build consumer awareness, induce trials and increase our online shopping outlets,” Kudatara concluded.
For further information, please contact Big C Supercenter Public Relations Team at 02-250-4921