Bangkok--18 Mar--Branded the Agency
UNIQLO launches “AIRism COMFORT UNLIMITED” Photo Contest
Winning over 470 prizes, valued of 100,000 Baht
During 15th March — 30th April, 2013
UNIQLO is launching “AIRism COMFORT UNLIMITED” creative photo contest for this summer, inviting UNIQLO’s fans to participate in a product experience of AIRism with a chance to win over 470 vouchers of 200 Baht and a grand prize voucher of 10,000 Baht - the total value of 104,000 baht. The consumers can join this fun experience through 2 main activity touchpoints: at AIRism COMFORT UNLIMITED booths during 15th — 22th March, 2013; and via www.uniqloairismthailand.com website during 15 March — 30 April, 2013.
WHAT is AIRism?
AIRism is the latest innovation from UNIQLO. The innerwear that “feels so light and cool you will feel like you have nothing on”. With AIRism, the wearer will feel more comfortable and cool as fabric quickly releases heat from your body. Apart from the moisture and sweat absorption-release, AIRism contains the material that minimizes the growth of odor-causing bacteria and limits perspiration-induced odor.
Mr. Takahiro Nishimura, Chief Operating Officer of UNIQLO (Thailand) Co., Ltd. states that “UNIQLO is proud to present a long-awaited worldwide debut of AIRism with our latest innovation that offers customers the comfort and lightness of innerwear. Therefore it is the perfect item for the hot summer weather of Thailand, which UNIQLO would like to invite Thai fans to experience this product item in a fun and inspired activity of AIRism COMFORT UNLIMITED Photo Contest.”
UNIQLO’s “AIRism COMFORT UNLIMITED” Photo contest is a fun and creative activity as consumer-experience campaign which UNIQLO fan can participate through 2 touchpoints of communication channel include:
1.) AIRism COMFORT UNLIMITED Booths: The activity is held during 15-22 March, 2013. Each participant receives a free AIRism.
The participant, to wear AIRism and pose for a photo with the expression of “unlimited comfort feeling” with a caption explaining how comfortable to be wearing AIRism. The photo will then be uploaded on to www.uniqloairismthailand.com website which will be automatically shared to their Facebook, which their Facebook friends can vote for them. This activity will be held at CentralWorld during 15-17 March, at CentralPlaza Ladprao during 18-20 March, and at CentralPlaza Grand Rama9 during 21-22 March, 2013.
2.) Website at www.uniqloairismthailand.com: The activity is held during 15 March -30 April, 2013.
The participant, to wear AIRism and pose for a photo with the expression of “unlimited comfort feeling” with a caption explaining how comfortable to be wearing AIRism. Then, the photo is to be uploaded on to www.uniqloairismthailand.com website which will be automatically shared to their Facebook, which their Facebook friends can vote for them.
The photos from both touchpoints will be selected by the judges to win “Image of the Day” with 10 prizes of 200 baht-voucher daily. There are total of 470 Image-of-the-Day prizes, valued of 94,000 Baht. The winners will be announced daily via website www.uniqloairismthailand.com. In addition, the photo that is most voted will receive the grand prize of 10,000 baht-voucher which will be announced on 10th May, 2013.
For more information on the terms and conditions of AIRism COMFORT UNLIMITED Photo Contest, please visit www.uniqloairismthailand.com.
“LifeWear” is UNIQLO’s latest global brand concept with its definition; You feel it as you slip them on. So comfortable, so right, so you - clothes that are who you are and where you are going. LifeWear. Clothes for a better life for everyone, every day. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.