Bangkok--2 Apr--Spark Communications
- LINE creates new communication channels between world stars and their fans through celebrities’ Official Accounts
- Asia’s creative artist G-Dragon for the first time releases his new song “GO” exclusively through LINE
LINE, a global mobile platform appealing 130 million users in 231 countries around the world, opens Official Accounts of worlds’ most popular celebrities, ushering in a whole new world. On top of world stars such as Snoop Dogg and T-pain as well as K-pop stars including JYJ, SNSD and Kara, local celebrities in LINE-serviced countries such as Ter Chantavit is willing to open their LINE Official Account, which allows LINE to offer more localized and tailored services.
Especially, on coming April 1, G-Dragon, who is idol group Big Bang’s leader and causes a sensation with his creativity and music across Asia and even the world, releases his new song “GO”, exclusively on his LINE Official Account.
G-Dragon is quoted as saying, “I always try and challenge new things and this is a new opportunity for adventure for me to release my latest song on this LINE Official Account. In order to get closer to my fans across the world, apart from my first solo world tour, I decided to make my new song public through LINE, which strengthens its global position. LINE provides its users with ultimate entertainment experiences through continuous evolution, which I think is in line with my philosophy, making me decide to show my new song for the first time exclusively on LINE.”
G-Dragon’s “GO” which is so up-beat that people can go wild as soon as they listen to it. The song is offered five times free to fans who download a set of G-Dragon Special Edition stickers and send one of them to his Official Account. The set of G-Dragon Special Edition stickers costs USD 2.99 (or 150 Coins). This is now provided only for Android users but will be soon available on iOS.
LINE Official Accounts are new conceptual two-way communication channels, through which fans can peek into daily life of their favourite stars through text and voice messages, photos and videos. Moreover, by using On Air Mode, celebrities can directly communicate with their fans by checking messages fans send.
LINE is scheduled to provide channels for close and intimate communications between fans and celebrities by opening Official Accounts of world’s popular stars as well as local celebrities.
* Sneak preview
[PC] http://campaign.naver.com/line_gdnewsong
[Mobile] http://m.campaign.naver.com/line_gdnewsong
For more information, please contact:
Chonnikarn Seritanondh (Milk) / Archiraya Wangkiat (Icing)
Spark Communications Co., Ltd.
[email protected] /
[email protected]
Tel: +662-653-2717