Bangkok--3 May--Maxima Consultants
Panasonic, the worldwide leader in development and manufacture of electronic technologies and solutions, will kick off ‘Hinyari’ the freezing dance party to cool down and fresh up the crowds in the middle of this sweltering city at Parc Paragon on May 4, 2013. The snow wonderland will be heated up by its new presenter, actor Yaya -Urassaya Sperbund in Eskimo costume. The party will reinforce its positioning on cool and comfort air-conditioner for this climate heat. The company is targeting the sale of air-conditioner to rise over 15% this year.
Mr.Toshihiro Majima, Managing Director of Panasonic A.P.Sales (Thailand) Co.,Ltd, said ‘because of hotter weather, Thailand’s air-conditioner demand is increased every year. Last year, the overall market demand was around 18,000 million Baht. Through this time, Panasonic air-conditioner has been accounted as one of the leader market because of the high product reliability built over the years.
This year Thailand has recorded its highest average temperature at 41 degree Celsius. Hit by the heat wave, the air-conditioner demand in the nation is currently jumped over 10% compare to the 1st quarter last year. As international leaders in air-conditioner innovation, it is our commitment to offer consumers the best solutions and to meet the varied manufacturing requirements of each segment in homes and offices.’
To assure market leader in air-conditioner, Panasonic will organize the ‘Hinyari’ cool dance party in Parc Paragon, by creating the touch of snow wonderland. The artificial fake snow will be designed to let the fun begin and cool down this summer heat. In addition, Panasonic’s air-conditioner presenter Yaya -Urassaya Sperbund in Eskimo costume dramatically will take the lead on dancing at the snow wonderland.
Apart from the fun activity, Panasonic air-conditioner appliances including standard and superior with comfort and convenience cooling performance will be introduced. The latest invention in new design, trendy style air-conditioners plus additional benefits of eco ideas will be in displayed for family to enjoy. Not only cool and comfort, family member can enjoy a relaxing cool and healthy air. For example, the feature on air purifying system could seek out and inactivate more than 99% of airborne bacteria and mold to make them harmless. It helped in keeping families away from illnesses.
‘Through this intelligent approach in our air-conditioner, we expect our total sales in standard and superior air-conditioner models to increase by about 15 per cent. The company will also conduct marketing activity through attractive promotions, road show and etc.’ added Mr.Majima
Panasonic also recently launched ‘ECONAVI’, the intelligence air-conditioners technology as its latest feature in electronics and home appliances. The newly powerful feature uses high-tech sensors and precise control programs to optimize appliance performance. The ECONAVI will detect room conditions and make appropriate changes to cooling based on the presence of humans and their level of activity while greatly eliminates energy consumption, as a part of environmentally friendly concept.
Experience the convenience cool with Panasonic air-conditioners at authorized sales nationwide. For more details, please contact Panasonic Customer Service Center at Tel 0-2729-9000, http://panasonic.co.th or www.facebook.com/PanasonicThailand.