Bangkok--8 May--PR One Network
FDK a subsidiary company of Fujitsu Group and a global electronic component and battery manufacturer announced its plan to expand business with the setting up of its overseas subsidiary in Bangkok, Thailand.
The new Bangkok office, which formally started operations on April 1, 2013, will be responsible for boosting sales in emerging markets including Vietnam, Myanmar, Laos and Cambodia.
Mr. Michimasa Mochizuki, President, FDK Corporation, said, “As electronic component and battery markets are rapidly growing due to increasing demands in Southeast Asia region, we reached 10-15% growth last year. So we decided to set up an overseas subsidiary in Thailand because Thailand is one of the most potential countries in Southeast Asia, thanks to the country’s economic stability, geographical advantages, strong infrastructure and logistics. We expect market and sales expansion in the long run. We also see a good opportunity of AEC in 2015 which will drive our business goal in this region.”
Mr. Masaki Miura, Managing Director, FDK Thailand Co., Ltd., said, “The first task for Thailand subsidiary is to extend our sales office and strengthen the marketing functions to revamp sales capacity in the region including product development. In 2012 we launched the new products, such as "PremiumG" ? a premium alkaline battery which has an all-time highest performance among all Fujitsu alkaline batteries, "Fujitsu Rechargeable Batteries" with low self-discharge characteristics and "Fujitsu Smart phone Batteries" for quick charge of smart phones. Also, we have provided new storage systems which are highly safe to use as they leverage all of FDK's related technologies on electronic materials, batteries, and electronic devices.”
FDK will market its main products i.e. Dry Batteries, Lithium Battery, Ni-MH Battery, Lithium Ion Capacitor and Electronic Parts through local distributors in Thailand.
Moreover, products that we offer to global customers are based on three main concepts: 1. Customer-centric perspective; 2. Earth-friendly “Monozukuri” that means the ongoing process of creating quality products and improving manufacturing systems and procedures; and 3. Going beyond technology to create a better future by leveraging technologies derived from batteries.
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FDK (Thailand) Co., Ltd.
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