Bangkok--10 May--Media Plus Connection
Over 140 leading exhibitors from 20 countries put together their smartest technology and horticultural products to showcase at Horti ASIA 2013 at BITEC, Bangna
Aiming at reducing production cost, increasing productivity quality, leading Thai Agriculture towards ‘ASEAN Agricultural Hub’
Horti ASIA 2013, ASEAN’s tradeshow on technology and innovations of horticultural products, vegetables, fruits, flowers and orchids, is being held from May 9 — 11, 2013 at Bangkok International Trade & Exhibition Centre (BITEC), Bangna, Bangkok, Thailand. It has attracted over 140 international exhibitors from 20 countries to showcase the modern technology and innovations, aiming at reducing costs and increasing production efficiency and productivity quality. Horti ASIA 2013 is committed to strengthen Thai and ASEAN farmers’ competitive potentials in the global market. The goal has been set to promote Thailand as the Hub of Agriculture in ASEAN.
Mrs. Ladda Mongkolchaivivat, General Manager of VNU Exhibitions Asia Pacific Co., Ltd. stated, “For sustainable growth of the Thai Agriculture, farmers have to constantly take part and pour passion in the surveillance and the production development process. Intelligent agricultural technology and innovation should be applied in order to reduce costs, minimize damage and increase the quality of agricultural productivity. Due to the unexpected climate change and the diminishing plantation areas, we have to ‘plant less, gain more’, in line with His Majesty the King’s Sufficiency Economy, the new agricultural philosophy. It is well-known that the strength of Thailand is the strategic location, perfect for agricultural and food production. However, under the market competition without tax or trade barriers, the safety standard and nutritional values have increasingly become the issues raised in the international trade negotiation process.”
One-stop event, from pre-harvesting to post-harvesting, all-in-one, a unique phenomenon, can only be found at Horti ASIA 2013. The exhibitions cover modern technology and innovations used for the pre-plantation, during the plantation, pre-harvesting, during the harvesting and post-harvesting, which are of high interest among the horticultural, vegetables, fruits, cut-flowers and orchids markets.
“Horti ASIA 2013, in addition to being a huge stage for trade negotiations, the various technologies and innovations displayed by exhibitors will also be the eye-opener for the Thai farmers, leading towards higher level of efficient production process. To mention a few samples: the special watering system from France works well during the drought season which has often resulted in huge losses. In fact, plants do not need that much water as has been normally perceived. The direct watering at the roots can minimize water volume, while optimize the efficiency. The fertilizer has to be applied at the same time. Moreover, the waste water can be reused as well. Another sample:
the greenhouse technology has been perceived as suitable for the countries in the cold weather only. In fact, the greenhouse technology has been highly advanced. The temperatures can be controlled both hot and cold. As such, Thailand may need more of the cold type of greenhouse. The material doesn’t have to be glass only. The greenhouse can be made of other materials as well. The world’s climate change can adversely affect our crops, therefore, the suitable climate and environment should be created for consistent and quality yields,” added Mrs. Ladda Mongkolchaivivat.
Large varieties of technologies will be display and demonstrated such as the Breeding & Reproducing Technology from Anthura, a world leading company specializing in the breeding and reproducing of Anthurium flowers and Phalaenopsis orchids; the Harvesting Technology such as CAT Telecom PCL. (from Thailand)’s e-Smart Farm as an easy and manageable traceability technology using 2-dimentional barcode (QR Code) for fresh produce, fruits and flowers; the Agricultural Brand Management Technology such as Agspec, from Australia, an agricultural brand management company that distributes agricultural support products such as fertilizers, pesticides and soil ameliorants; the R&D Technology such as The Botanical Society under The Royal Patronage of Her Majesty The Queen, conducting research & development for the reproducing, developing and preserving of rare species of Thai Horticulture and Floriculture; the Water Powered Dosing Technology such as Dosatron International S.A.S, the water powered dosing technology company from France, designed for the high dosing precision, eliminating all risks of overdosing; the Turn-key Technology such as A&N Luiten B.V. specializing in the manufacturing and complete installment of turn-key projects, garden centers, greenhouses, integrated screening and shading systems, insect-netting, ventilation systems, heating systems, electro technology, water technology and all greenhouse equipment for the horticultural industry; the Post Harvesting Technology such as Geerlofs, with services in software and hardware on air circulation system, refrigeration system, temperature control equipment used in industries and greenhouse, cargo trucks or airplanes, facilitating the transportation and warehouse management logistics; the Total Turnkey Technology such as Cyklop International, offering one-stop services on packaging, covering the research studies, production trial via its own lab, including the production of machinery with new technology to facilitate the packaging work, inclusive of professional consulting and training for clients on how to use the machinery, equipment and tools.
There will also be interesting seminars along the concept of ‘Food Safety and Climate Change: the Challenging Future for Horticulture Products’, during May 9 — 11, a platform to exchange ideas among the producers, educators, experts and entrepreneurs from various countries. It is also significant that the Horticultural Science Society of Thailand will hold its 12th National Horticultural Congress on May 9, 2013 at BITEC as well, under the topic of ‘Horticulture Toward AEC Under Climatic Changes’.
Mr. Thongchai Sridama, Acting President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB disclosed that “Horti ASIA 2013, Asia’s international horticulture trade exhibition, is the central market place for horticulture, fruit and floriculture trade between ASEAN and international counterparts and it is a platform for the entire horticultural supply-chain development in Asia which is well-responsive to an increase of world’s food consumption. TCEB, as a government agency, has strongly rendered full supports to Horti Asia for 2 consecutive years with the overseas marketing activities to promote and attract government national pavilions and international visitors especially from ASEAN plus 6 countries. The present of national pavilions will affirm and propel the positioning of Thailand as Exhibition Platform for AEC. Additionally, TCEB also provide visitor promotion and buyer appreciation program, Be My Guest, to attract key buyers around the globe. Horti Asia 2013 will absolutely happen to benefit tremendous horticultural and floricultural market opportunities and multiply to all other related businesses in Thailand and ASEAN.”
Interested persons or parties are welcome to join and visit Horti ASIA 2013 from May 9 - 11, 2013 at Bangkok International Trade & Exhibition Centre (BITEC), Thailand. For more information, please visit this website: www.hortiasia.net or call 02-670-0900.