Bangkok--10 May--Aziam Burson-Marsteller
True Move H — The First To Offer 4G LTE Service On 2100 MHz In ThailandWhile Reinforcing Its Leadership As The Largest 3G Operator, Combining Technologies For Seamless Connectivity Nationwide
Carrying on leading 3G’s potential for tele-education and tele-public health in remote areas
Introduces 4G LTE packages to welcome new customers to experience the top speeds available
True Move H, the market leader with the biggest 3G network, today announced that it is bringing Thailand into the era of 4G mobile phone communications on the 2100 MHz frequency with the launch of its 4G LTE service, the first of its kind in Thailand, plus expanding its 3G service to seamlessly combine these technologies under the True Move H brand. True Move H offers world-standard voice quality and fast Internet that covers the widest areas of Thailand. The company will continue to carry on with its 3G service for the benefit of education and public health in remote communities. True Move H is determined to develop the highest-quality 3G and 4G services in Thailand through its “100 Counselors Program” and aims to expand the number of 4G LTE base stations to about 2,000 locations within the end of the year. The company also offers the best value packages for 4G LTE service.
Mr. Supachai Chearavanont, President and Chief Executive Officer of True Corporation Plc., said, “True Group, as a wholly-Thai telecommunications operator, is determined to offer the best communications technology for Thai consumers. We were the first operator to trial a 3G service on 850 MHz together with the CAT in 2009. We were also the first operator in Thailand to market a 3G service on 850 MHz under our Reseller Agreement on CAT’s network in August 2011. Now, in May 2013, True Move H is the first to launch 4G technology on 2100 MHz and offer 4G LTE service to customers in Thailand. This demonstrates our promise to bring the best technology to serve Thai consumers so they can experience the superior service of 4G technology while also making Thailand a country equal to others in terms of telecommunications services. This reinforces True Move as the leader in the market, as we offer combined technologies on both 850 MHz and 2100 MHz so users can experience smooth service that covers the whole country. The company has also applied the potential of 3G technology to upgrade education and public health in remote areas through the program “3G+ for Schools and Communities” by providing equipment for 3G connectivity. We have given 2,000 3G packages to over 900 schools and community public health stations, as well as donating them to 141 Sub-district Health Promotion Hospitals nationwide including physicians. This donation supports medical workers at the community level with access to medical data while increasing the efficiency of the public health service. True Move has also established the “100 Counselors Program" to develop 3G and 4G communication services in Thailand, inviting 100 thought leaders from various sectors of society and industry to be advisors for the program. They will give advice on the optimization of network service quality development for 3G and 4G LTE in the Kingdom.”
Mr. Vichaow Rakphongphairoj, Group Chief Operating Officer - Network
Quality and Operation & Maintenance, True Corporation Plc., said, “True Move H is the first operator of a 4G LTE service in Thailand, offering 4G technology on 2100 MHz that has the potential to deliver high-speed data. It will transmit wireless data at full capacity with a target to set up about 2,000 4G stations by the end of this year. In the first phase of the 4G service, the company will offer speeds 3 to 5 times higher for both downloads and uploads with service covering important business areas in Bangkok such as Siam Square, Silom, and Sathorn. Fifteen other major locations will be covered within the end of 2013 including Pattaya, Hua Hin, Cha-am, Chiang Mai, Phuket, Samui, Nakhon Pathom, Ayutthaya, Phitsanulok, Khon Kaen, Nakhon Ratchasima, Ubon Ratchathani, Nakhon Si Thammarat, Surat Thani and Songkla. True Move will also expand 3G coverage on the 2100 MHz frequency with another 5,000 base stations to reinforce our technological leadership.”
True Move H has combined its 3G service on 850 MHz, which is the frequency that covers a wide area with high speed and can easily permeate buildings, with 3G on the 2100 MHz frequency, which has high density and the bandwidth to serve a great number of data users. The combination of these two frequencies for 3G is perfect for an area dense with users, as it has the high speed to provide customers with a seamless service.
At present, True Move H is the leader in 3G service with 13,000 base stations in 77 provinces, covering 928 districts, 7,029 sub-districts and 65,691 villages (record of April 10, 2013). True Move H constantly develops its network to provide the best-quality service. It will expand the number of base stations for 3G on 850 MHz to over 14,000 locations within the end of the year, for a total of over 21,000 base stations.
Mr. Adhiruth Thothaveesansuk, Managing Director, Mobile Business , True Corporation Plc., said “With the potential of the True Move H network on 850 MHz and 2100 MHz, customers can use our 3G service in any part of the country. If customers have a 4G device, they can use the True Move H 4G service as we are the first operator to provide it, supporting the wireless transmission of data at rates 3 to 5 times higher for downloads and uploads.”
To celebrate the official launch of 4G LTE, True Move H is offering special packages for new customers who start to use the 4G LTE service. They are:
iSmart for users who like to call and play on internet without limits. There are three packages on offer, which are 4G iSmart 699, 4G iSmart 899 and 4G iSmart 1099.
The iNet package is for users who enjoy using Internet only. Two packages are available, which are 4G iNet 999 and 4G iNet 1199.
For devices, True Move H is offering a special promotion of a 500 baht discount on a Nokia Lumia 820, Nokia Lumia 920 or Sony Xperia V for customers who sign up for the 4G iSmart or 4G iNet package.
More special services for True Move H customers include:
IVR Freedom Queue: A system to join the queue for staff to contact customers back, in which customers will not be on hold waiting for the contact.
True iService: A new, integrated service to check the balance and details of service fees, and apply for supplemental and after-sales services including bill payment for TrueMove, TrueMove H, True Internet, TrueLifePlus and Truevisions by logging the number of an ID card only once.
True 3G Care Application: Customers can notify the company about problems involving signal or Internet quality directly from the location where they are using the service. The system will link to Google Maps to help staff find the location of the problem, which will also serve as further data for signal quality development.
After the official launch of 4G LTE and 3G on 2100 MHz, Thai people will have the benefit of the technology on the True Move H network that is at an international level of quality, so they can experience calls and Internet that are clear and strong and cover the widest area of the country.