Bangkok--17 May--Integrated Communication
Centre Point’s famous “heartfelt Thai hospitality”remains operational core and will continueto win visitors from all over the world
“Centre Point” aims to win even more hearts as it is repositioned as a “hotel”, combining an offering of both short-term and long-term stays with the individual heartfelt Thai hospitality that has always distinguished Centre Point to the world. The new Service Quality Development (SQD) unit has also been established and tasked with ensuring that all existing seven locations of Centre Point Hotels offer the same level of service excellence. The Centre Point Hotels Group aspires to be regarded as one of Thailand’s top ten biggest hotels.
Mrs. Suwanna Buddhaprasart, Senior Executive Vice President,Quality House Public Company Limited, revealed that,“Centre Point is a Thai-owned brand which has always been highly regarded for its proven experience and expertise in the serviced apartment business. For the past 20 years, the majority of our recurring satisfied customers have been people who want to stay in Thailand for at least one month or longer. However, circumstances have changed and there are now a lot more travelers who stay here for shorter than one month, and to serve this ever-increasing number of short-stay visitors, Centre Point has recently completed its hotel business registration, positioning it to serve both short- and long-stay customers with the same high standard that Centre Point is famous for. This business repositioning has made Centre Point the first and only serviced apartment provider to become a hotel operator. We are also aiming high to become one of the top ten biggest hotels in Thailand.”
“New Centre Point Hotels will stand out with its long-proven international-standard service excellence that is enhanced with genuine Thai hospitality. Most of our hotel rooms are adorned with uniquely Thai wooden decorative items and our staff members are professionally trained to render not only efficient, but also heartfelt, services with distinctive Thai hospitality. For example, every time our staff member greets a guest, he or she will do so with an authentic Thai ‘Wai’ and the Thai greetings ‘Sawasdee’.”
“In addition, we have established the Service Quality Development (SQD) unit which is tasked with providing appropriate training programs to ensure that each and every Centre Point Hotel lives up to the high international standard people have come to expect. Moreover, in comparison with other city hotels, our locations are conveniently situated nearby Skytrain stations, department stores and major shopping centers. Our rooms are also more spacious with better sanitation and are equipped with a full and wider range of facilities when compared to most other hotels of the same class. We are confident that these greater and worthwhile benefits will keep our guests coming back and recommending Centre Point to people they know.”, added Mrs. Suwanna.
There are currently a total of seven Centre Point Hotels — two Grande Centre Point Hotels and five Centre Point Hotels. Two Grande Centre Point Hotels are of superb luxury class, while another five Centre Point Hotels are 3-4 star hotels. All Centre Point locations are conveniently situated along Skytrain routes, making access so easy to venues throughout the city.
Two Grande Centre Point Hotels are:
1. Grande Centre Point Ratchadamri
2. Grande Centre Point Terminal21
Five Centre Point Hotels are:
1. Centre Point Ploenchit
2. Centre Point Chidlom
3. Centre Point Silom
4. Centre Point Pratunam
5. Centre Point Sukhumvit 10
Centre Point today has a combined capacity of 2,215 hotel roomsready to serve Thai and international guests.
Mrs. Suwanna further noted that, “After we have repositioned ourselves to become a hotel, the proportion between long-stay and short-stay guests is believed will be 30 : 70. The majority of our guests are from Asia, Japan and Australia, as well as, the United States, the United Kingdom and the Middle East. There are also many Thai customers who regularly come to us for either accommodation or for our members-only fitness centres. All Centre Point locations can also provide complete facilities for small meetings, and Grande Centre Point Terminal21 has all the facilities and equipment to host large-scale conferences and functions, as well as, lavish wedding receptions.”
“Now that the U.S. economy has shown signs of recovery, we are welcoming more and more guests from the United States. There is also an increase of visitors from Europe, and once the ASEAN Economic Community is in full swing, we expect to see a significant increase in ASEAN travelers to Thailand who will undoubtedly contribute to even greater numbers of guests at all Centre Point locations.”, added Mrs. Suwanna.
This year, the marketing budget for Centre Point has increased from the normal rate of 2-3% to 4-5% of its total revenue, to support the most aggressive marketing campaign ever for Centre Point.
Domestically, promotional activities will be made via various media to raise public awareness towards the ‘Centre Point Hotels’ brand. Customer relations activities will also be conducted with both direct customers and trading partners to ensure that the good relationships between them and Centre Point will continue to be even closer and more rewarding with this new business positioning.
Internationally, company representatives regularly attend overseas trade shows and road shows to promote Centre Point Hotels in key markets. Moreover, additional promotion is made through overseas sales agents. Currently, Centre Point conducts its sales activities through the following major channels — Corporate Clients, Housing Agents, Travel Agents and Online Travel Agents, as well as, via www.centrepoint.com website.
For 2013, Centre Point targets total sales of 1,900 Million Baht, combining sales in all of the seven locations. This is a significant 15% increase from the previous year.
For more information, please contact:
Public Relations Department, Integrated Communication Co., Ltd.,
Tel. 02-354-3588 www.incom.co.th