Bangkok--22 May--Aziam Burson-Marsteller
TrueMove H has announced once of the world’s leading girl groups, GIRLS’ GENERATION from South Korea, as its new brand ambassadors and raised the Thai mobile device market to global levels with the launch of three models of innovative, True-branded smartphones and tablets. TrueMove H’s “H” fans can experience world-class 3G and 4G technologies packed with fun from the world renowned girl group via a wide range of content and applications based on the lifestyles of the nine members of GIRLS’ GENERATION, as well as enjoy the comprehensive advanced features of the new and trendy 4G/3G enabled devices. These new premium quality devices are on par with international brands, and are backed by unbeatable promotional offers. The new devices are available today at True shops and True Partners across the country or can be purchased online at the iTruemart website: http://www.itruemart.com with worldwide shipping. To celebrate the launch, TrueMove H is holding the “Have a World-Class Experience with GIRLS’ GENERATION on TRUE BEYOND” event at Parc Paragon today, starting from 17:00 hours. The event is open to all Thai fans who want to get closer to the South Korean’s leading girl group.
Mr. Suphachai Chearavanont, President & CEO, True Corporation Plc said “To demonstrate our ‘First 4G, Best 3G’ leadership, TrueMove H is committed to bringing cutting-edge technologies and rolling out the best-quality network to provide an unrivalled experience and deliver the most innovative 4G technology so Thais can be among the first to benefit from them. Today, TrueMove H has fully entered the world arena, enabling consumers in Thailand to leverage world-class 3G and 4G LTE technologies and enjoy exciting content and fun applications from GIRLS’ GENERATION, the latest brand ambassadors of TrueMove H on the innovative, True-branded BEYOND family of smartphones and tablet that offer the same high quality as global brands. This marks another milestone that we are proud of, putting the Thai telecommunication industry ahead of those in many other nations.”
Mr. Adhiruth Thothaveesansuk, Managing Director, Mobile Business, True Corporation Plc said “GIRLS’ GENERATION, the new brand ambassadors has raised TrueMove H’s image to the global level. The nine girls in the band have participated in the development and served as inspiration for fun applications with exclusive content. These include H THEME featuring GIRLS’ GENERATION Live Wallpaper, H CAMERA with
GIRLS’ GENERATION frames & stickers, H BOOK that offers free monthly downloading of H BOOK SPECIAL with GIRLS’ GENERATION, H DANCE that allows you to dance with
GIRLS’ GENERATION, H CLUB with updates of news, photos and special clips from
GIRLS’ GENERATION, and the latest one, Everysing, a top karaoke application imported directly from South Korea for customers to enjoy and get closer to GIRLS’ GENERATION. TrueMove H’s ‘H’ people can also get close to the nine girls of the group everyday via the exciting applications of H Music, H Movie and H TV. All of these applications and content are available on the three new TRUE BEYOND smartphone and tablet devices.”
The innovative, True-branded “BEYOND” family of smartphones and tablets offers the same high quality as world-class brands but at affordable prices. There are three models: TRUE BEYOND Tab tablet priced at Baht 4,990 and TRUE BEYOND smartphone priced at Baht 6,590. Both are available today at True Shops and True Partners nationwide or can be purchased online at http://www.itruemart.com with worldwide shipping. The third device, a 4G LTE/3G enabled TRUE BEYOND 4G smartphone priced at Baht 9,990 will be available in June 2013. Interested persons can register for news updates and exclusive offers at www.truemove-h.com.
Special promotional offers include a discount of Baht 1,000 for True Card members and customers who switch carriers to TrueMove H, plus an exclusive bonus of calls to any network and free data for customers who subscribe to the iNet399+, iNet599 and iNet899 monthly packages with the following details:
- TRUE BEYOND Tab tablet: Bonus worth Baht 3,600 (Baht 200 per month for 15 months to be used for monthly excess services)
- TRUE BEYOND smartphone: Bonus worth Baht 3,600 (Baht 200 per month for 18 months to be used for monthly excess services)
- TRUE BEYOND 4G smartphone: Bonus of Baht 6,000 on calls and data when subscribing to the 4G monthly package
TrueMove H has also organized a special activity inviting all “H people” to show off their dance moves in the GIRLS’ GENERATION style using the H Dance application and stand a chance to win a free trip to South Korea, the land of K Pop. A total of 10 prizes are available totaling Baht 400,000. For TRUE BEYOND smartphone and tablet purchases, the eligibility to win these prizes are doubled. The campaign will run until July 31, 2013.
“The launch of “Have a World-Class Experience with GIRLS’ GENERATION on TRUE BEYOND” is just the starting point of the world-class experience that True BEYOND has created just for TrueMove H customers. We remain committed to developing many more premium-quality and affordable devices on a continual basis. There will also be many more exclusive events to delight all of our customers,” concluded Mr. Adhiruth.