Bangkok--29 May--Spark Communications
- Brand new features including the character theme to customize LINE’s user interface and interactive Official Account features to stay connected to favorite celebrities or corporate brands
- More exciting features to improve safety and convenience of over 160 million LINE users across the globe
LINE, the world's leading mobile messenger, announced the launch of 3.7.0 version.[1] While LINE has been rapidly evolving into a smartphone life platform for users around the globe, the new 3.7.0 version demonstrates LINE’s constant pursuit of advancement as a mobile messenger.
One of the most noticeable new features of 3.7.0 update is theme customization. Users can now personalize their messenger interface with the theme of Cony, LINE’s beloved original character. Other themes LINE’s original characters will be added in the near future as well. In addition, Official Accounts is changed from a chat-based to more social-oriented UI to enable users to check out and share content more interactively. Even without adding the Official Account as a friend, users can preview the Home and Profile Page. Once added as a friend, all content on the Official Accounts can be posted on each user’s own Home and Timeline.
More safety and convenience features have been added to LINE 3.7.0. Users can now conveniently avoid receiving spam messages or suspicious group chat invitation by simply blocking or reporting an unknown user who is not registered as a friend. With LINE friends, sharing and storing photos has become easier with the ‘Photo’ feature in the chat room that shows all previously shared photos on one page.
Lee Jin Woo, General Manager of LINE, LINE PLUS said, “While evolving into a comprehensive mobile ecosystem, LINE will never stop devising new innovative ways to strengthen our intrinsic value as a mobile messenger. We plan to introduce another version update with many exciting features before the second half of the year to enable our users to further customize their mobile experience. LINE will continue to improve user-friendliness and add new features in order to become integral to the lives of our fans around the world.”
The joyful communication experience on LINE can also be enjoyed at the office or home with the recently upgraded PC messenger available for Windows and Mac OS X. LINE’s PC version is perfectly interlinked with the mobile messenger to maximize user convenience. In addition to the basic features such as free chat and voice calling, users can use the PC messenger to share large files in Microsoft Office format- ideal for school or office communication between colleagues.
[1] The updated version for iOS will be available shortly.