Bangkok--13 Jun--TTIS
The contest for Export Logistics Model Award or ELMA 2013 started with great interests from entrepreneurs all over the country, including producers, importers/ exporters and logistics service providers. Aiming at raising logistics management standard of local enterprises, the contest is open for application until July 19, 2013.
At the launching ceremony of ELMA 2013, organized today (June 12, 2013) at the Sheraton Grande Sukhumvit with the participation of commercial attaches and representatives of Chambers of Commerce from many countries, logistics guru and local entrepreneurs, Capt. Suwipan Thisyamondol, Deputy Director-General, the Department of International Trade Promotion (DITP), Ministry of Commerce, revealed that, “the annual ELMA has been organized to upgrade local logistics management capabilities and raise competitiveness of local enterprises as well as prepare them for the upcoming ASEAN Economic Community.”
“The emerging regional market comprises and integrates the entire supply chain including trade networks, production, raw material and labor supply. As a result, logistics and supply chain management provide the key to successful conduct of business enterprises. Apart from driving business success, logistics management also helps to strengthen customers’ confidence. Thus excellent trade logistics management will propel Thai businesses to success on a sustainable basis,” said the DITP Deputy Director-General.
The launching event also featured a keynote speech on “Pathway to Logistics Excellence’’ by Mr. Paiboon Ponsuwanna, Advisor to the Thai National Shippers Council, followed by a discussion on “ELMA Award for Success” featuring Dr. Netpreeya Chumchaiyo, Deputy Director, the Office of Service Trade and Trade Logistics, members of the judging committee - Mr. Chalermsak Karnchanawarin, Managing Director, Hazchem Logistics Management Co., Ltd. and Mrs. Khaekhai Upathambhakul, Managing Director, RP-5 Management Co., Ltd. and previous winners of the award - Mr. Wichian Chong-a-phiromsakul, Managing Director,
Berli Jucker Logistics Co., Ltd., Mr. Tipp Dalal, CEO, Triple I Logistics Group andMs. Chananyarak Phetcharat Managing Director, DHL Express Thailand and Indochina Area Co., Ltd.
ELMA or Export Logistics Model Award is a trade award, given out by the Office of Service Trade & Trade Logistics, DITP to outstanding companies who excel in their logistics operations. As DITP has the mandate to promote the logistics of the exporting sectors of Thailand, any activities that promote the development, the efficiency and the excellence of logistics and supply chain management of companies in export sectors are well within its mission. One such attempt is through organizing annual trade awards to select and showcase excellent companies in this field.
This year, ELMA is targeting logistics service providers (LSP), users of logistics services, namely, producers, importers/exporters as small sized enterprises and large global players. The User Group is sub-divided into 2 branches. The first branch includes agricultural produce, agro-products and pharmaceutical products. The second branch comprises all other industrial products. The Logistics Service Providers group comprises 3 categories of services, namely, cargo transportation, warehousing services, and logistics service providers. In all, 10 awards will be given to winners.
The Department of International Trade Promotion has selected and invited qualified persons from both the public and private sectors to establish assessment criteria for the ELMA award. In addition to suitable professional qualifications, ELMA assessors are also well accepted in regard to moral and ethical standards.
Assessment process takes into consideration the assessment report and presentation covering 7 aspects of corporate performance, namely:
1. Corporate Vision and organizational leadership
2. Strategic logistics planning
3. Customer focus and marketing
4. IT applications for logistic management
5. Focus on human resources development
6. Logistic management procedures
7. Bottom line results of logistic management
Winners of ELMA will reap many benefits while producers, importers/ exporters will gain the following advantages:
By comparing their own internal management systems with world-class standard within the framework of ELMA’s assessment criteria, companies participating in any category or type of ELMA contest can identify weaknesses within their own management systems and determine clear-cut corrective measures as well as objectives of future action plans.
Companies that have fully implemented action plans based on set objectives and decide to participate in ELMA contest will be assessed by qualified experts in various professional areas in accordance with set procedures. Regardless of whether the participant wins ELMA award or not, the participating company will receive an assessment report outlining their strengths as well as weak areas wherein the company undertake measures to improve their own performance.
In addition to recognition by domestic and international organizations, winners of ELMA award will be entitled to use the ELMA logo which signifies excellence in logistics and supply chain management.
On top of various benefits noted above, winners of ELMA in the category of logistics service providers will be automatically awarded the Prime Minister Business’s Enterprise Award which is highly prized by local business enterprises.
The application for ELMA 2013 is open until July 19, 2013. For detailed information, click www.elma-award.com or call ELMA 2013 Hotline 083-989-1432.
Issued on behalf of the Office of Service Trade and Trade Logistics, the Department of International Trade Promotion, Ministry of Commerce by TTIS Co., Ltd.
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