Bangkok--14 Jun--PR One Network
“Fairy Bridge” is launching “168 Platinum”, a flagship wholesale center in Udon Thani with the vision being “The Wholesales Destination” with more than 1,000 retail shops. Bringing a modern wholesale experience to Northeastern Thailand, a region primed for growth with the establishment of the AEC, The brand new 1,500-million-baht wholesale mall targets customers from Thailand, Laos, Vietnam and China. Leasing enquiries will officially start on June 15.
Ms. Panjaporn Phatanapitoon, Managing Director of Fairy Bridge Holdings Co.,Ltd. and the developer of “168 Platinum”, discloses that 168 Platinum is developed with the vision of being “The Wholesales Destination”. The mall houses over 1,000 retail shops and offers a dazzling variety of leading fashion trends, making it one of the most modern and complete wholesale center in the northeastern region. 168 Platinum will be an attractive investment for wholesalers from Udon Thani, neighboring provinces like Khon Kaen and Nong Khai, as well as the capital city Bangkok. The mall will provide local retailers and wholesalers from neighboring countries like Laos, Vietnam and China, an alternative source of supply outside of Bangkok. Investors will be enticed by the opportunity to position themselves in a city set to prosper from Asian growth with the advent of the AEC.
168 Platinum is located on a 44-rai plot of land on Boonyaharn Road in Udon Thani’s Muang District. Its convenient location- just 3.5 kilometers from Udon Thani International Airport and easy access to network of highway- accommodates excellent logistics management. It has a total usable area of more than 52,000 square meters, 1,168 shops. The mall is developed in 2 phases--phase 1 with 679 shops and phase 2 with 489 shops. Contract options range from 10-year to 30-year long-term lease. The mall has a plaza area and a retail area with open air and air-conditioned options. The plaza area features chain restaurants and banks. The open air retail area has designated zones for men's and ladies' fashion apparel, trendy children's clothing, leather goods and accessories. The mall also has 600 parking lots and sleek restrooms for the convenience of customers.
The project’s interior features 4 Asian symbols — the Asian Market, Siamese Market, Laotian Market and Chinese Market — reflecting the multi cultural Asean Region and signify its growth and prosperity. The modern architectural design, with high ceilings, roof insulation and giant turbofans, each with a span of 6 metres, improves ventilation and creates a comfortable retail experience for customers and wholesalers. The project has sales and marketing plans to boost purchasing power in the mall and support the tenants’ business. The construction of the mall is currently at 40% and is expected to be complete by November this year. The mall will be ready for operations in the first quarter of 2014.
Mr. Chana Nuntachantoon, Managing Director, Century21 Realty Affiliates Thailand Co., Ltd said that “The leasing inquiry of 168 Platinum will officially start on June 15 with special 100,000 baht discount will be given to 10 units with fully paid contract payment for 30 years. The soft launch in mid May was a success with 80% of phase 1 units subscribed from clothing manufacture factory, retails, wholesales and business owners in Udon Thani and Bangkok. We aim to close the deal within this June.”
Ms. Phatanapitoon states that Udon Thani, is a province which has strong economic potential as it is the trade center and transportation network hub of the northeastern region. Located near the border of Laos and Thailand, its natural catchment area of the Northeastern Thai provinces, and countries Laos, Vietnam and China are rapidly growing economies that boast customers with high purchasing power. Udon Thani is also developing to be the northeastern region’s logistics center. There are government plans to build a High Speed Rail terminal in Udon Thani The establishment of the Asean Economic Community in 2015 is expected to bring an expansion of retail business along the borders. Presently, over 60% of international trade between Thailand and neighboring countries take action at the border. The advent of the AEC will bring about rapid expansion to the wholesale business in Udon Thani.
Ms. Phatanapitoon concludes: “I am confident that 168 Platinum will have a strong success. I envision it to have sustainable growth and provide advancement and profitability to the wholesalers. Eventually, the project will meaningfully contribute to the long term economic expansion and prosperity of Udon Thani.”