Bangkok--20 Jun--Media Plus Connection
ADIDAS NEO LABEL SIGNS KAO-JIRAYU AS NEW BRAND ICON FOR THAILAND Leveraging brand image through fashion update on personal IG
Adidas NEO Brand Icon — Mr. Vorawat Techamontrikul Marketing Communication Manager of Adidas (Thailand) Co.,Ltd. aim to penetrate street fashion market in Thailand’s youth, introducing ‘Kao-Jirayu Laongmanee’ — the most famous Thai Teen Star — as a Brand Icon for adidas NEO Label at Robinson Rama IV together with leveraging brand image through fashion update on his personal instagram. Visit www.facebook.com/adidasneolabel to stay up to date on all things about adidas NEO.
About adidas NEO
The adidas NEO Label is part of the adidas Sport Style sub brand based out of Corporate Headquarters in Herzogenaurach, Germany. adidas NEO brings the heritage of sport and translates that to fashion at an accessible price point for teen consumers. Our core target consumers are global teens aged from 14 — 19 years old, a group that is finding their edge in the everyday and putting their mark on it.
For now, adidas NEO Brand Ambassadors are Justin Bieber and Selena Gomez — the two teen popular singers from United State — presenting adidas NEO products through many marketing campaigns and advertising campaigns all around the world.
For more infomation about adidas NEO, please visit www.facebook.com/adidasneolabel