Bangkok--27 Jun--AIS
AIS 3G 2100 secures top ranked the real one Service Operator in 3G Age, expands the Mobile Internet customer base to Emerging Market, in collaboration with world player Google, to AIS customers using free Google Search, Gmail, Google+ on “AIS Free Zone powered by Google,” with no Internet charge on mobile phones,
Mr. Titipong Khiewpaisal, Senior Vice President Consumer Marketing and Sales of AIS, disclosed “Our commitment to speeding up AIS 3G 2100 network development to cover the main cities in 77 provinces by August 2013 provides the opportunity for customers and people to have convenient access to World of Information and Internet on mobile phones every time and place on the high-speed wireless network, according to the key mission to deliver AIS 3G 2100 service, the real one of world standard. Besides full-fledged service quality formulated under the concept QDNAs, the marketing strategy employed by AIS in the 3G battle is to cooperate with Partners who are the real player in each area featuring a Partnership, in order to convey a variety of best services to customers.
This time again, AIS joins hand with the world class Google, the megabrand accepted by people around the world, bringing new Mobile Internet experience in the 3G Period for AIS customers to use free Google Search, Gmail and Google+ on the service “AIS Free Zone powered by Google” with no Internet charge on mobile phones. Customers without Internet package can also use the service to educate brand new customers starting the use of Internet on mobile phones.
To date AIS and Google have been partner working closely since 2003 from the onset of Mobile Internet. Today marks the major step of cooperation to penetrate the 3G market together again.” Titipong added.
Ms. Pornthip Kongchun, Head of Marketing of Google Thailand, talked about Google policy in the cooperation. “Google is pleased to cooperate with AIS, with its extensive 3G network, to give first time mobile Internet users, from students to entrepreneurs, a great experience with the help of Google technology. Mobile internet usage is growing rapidly in Thailand and we’re excited to see how FreeZone powered by Google can support Thai users with useful information and a great first time mobile internet experience with Google Search, Gmail and Google+.”
Mr. Pratthana Leelapanang, Senior Vice President Digital Product and Services of AIS, unveiled “Today data users can be separate in 3 main groups. Heavy Users or Regular Users totaling 8 millions mostly use smart device and are familiar with data and applications. Lite Users or Occasional Users totals 5 millions. Non-Data Users or those who never use data service totaling 25 millions are divided into the Group of 10 million users having mobile phones that support Internet and the Group of 15 million users having mobile phones not supporting Internet. The Non-Data Users having Internet supporting mobile phones are considered the Emerging Market. We have seen the opportunity to do marketing for this group.
The cooperation between AIS and Google will help open the world of Internet for customers using basic mobile phones supporting Internet access to use Google Search in searching required data such as photos, news and places. Log into Gmail to read, compose and reply email easily. Have fun with Google+ to post comment and upload photos in Social Networks for free on the service “AIS Free Zone powered by Google” with no Internet charge on mobile phones when users stay in the page with the Free Zone status bar. If clicking to proceed to next page which engages data usage, customers with data package can click to see data. For customers without package, the system will propose appropriate data package for customers to apply. This model will significantly expedite Mobile Phone Internet market.” Pratthana concluded.
The service AIS Free Zone powered by Google supports every mobile phone and operating system that can access the Internet. AIS customers may apply for the service by pressing *900*00# and call out. Wait for the SMS containing the link to download the icon on mobile phones for free. No Internet charge on mobile phone.