Bangkok--1 Jul--Mitsubishi Motors
Mitsubishi Motors Thailand today announces its official launch of “ATTRAGE”, a new global strategic model to Thai market coming with “Be Beyond” concept to raise the utilities and comfort qualities bar while retaining all driving pleasure and fuel efficiency of Eco car. Attrage comes with a price tag starting of 443,000 baht and goes on sales at affiliated dealership throughout Thailand today with special introductory price 10,000 Bht. cash back, Free 1st class insurance “Diamond Protection” and new special campaign for customer whobook Mitsubishi Attrage all models during this period can join lucky draw to win Japan package tour 5 days. “Mario Maurer” and “Kimberly” were appointed as the presenters to representthe character of Attrage’s owners.
Mr. Nobuyuki Murahashi, President of Mitsubishi Motors (Thailand) Company Limited (MMTh), today announces its readiness for the world debut of “Attrage” in Thailand at 186 Mitsubishi showrooms nationwide. Attrage, the Mitsubishi Motors next-generation global compact sedan is expected to raise the new standard for eco-car sedan in Thailand from its noble design and value-added equipment under “Be Beyond” concept.
“MMTh is honored to take part in Thailand Eco Car Project, Mirage, the first Mitsubishi Eco car under Mitsubishi global small project, was launched first in Thailand in March 2012 followed by ASEAN markets, Japan, Australia, and Europe and will continue to be rolled out in other region around the world. It sold in more than 45 countries worldwide and reached a cumulative sales volume of over 100,000 units as of the end of May 2013.
After the success of Mirage, the Attrage will be a next - generation global compact sedan to strengthen Mitsubishi line-up in Thailand. Our latest model stands for good maneuverability, spacious cabin and fuel efficiency and, at the same time, for emotion and rationality. In this perfect combination, the Attrage set new standards in the eco car sedan class. A car for everyday usethat provide a great value for moneywith fully amenities, security system and sufficient power. We also providemore special offer in order to stimulate sales namelyspecial introductory price 10,000 Bht. cash back, Free 1st class insurance “Diamond Protection” and can join lucky draw to win Japan package tour.” Said Mr. Murahashi.
Mitsubishi “ATTRAGE ...Be Beyond”
Attrage offers four trim levels at easily affordable prices; the GLX 5MT and the GLX CVT comes with a basic specification and fully safety equipment, the GLS comes with fuller equipment for enhancing convenience in everyday use, and the GLS Ltd. comes with superior amenities namelyNewly developed Navigation with Touch Screen Monitor,Rear view camera, Audio control switch on steering wheel, Leather Seat and fully security system.
- Beyond Styling:Attrage carries next-generation compact sedan styling featuring a short nose which delivers an outstanding forward field of view, superior maneuverability with a class-leading minimum turning radius of 4.8 meters, graceful and flowing side proportions which balances aerodynamics and interior space among the most generous in its class with very sleek aerodynamics and a dynamic character line which kicks up towards the rear.
- Beyond Performance : Attrage is expected to achieve a fuel efficiency of 22 km/liter that is among the best in its class, achieved with a combination of uncompromising weight reduction through and a lightweight RISE body - the lightest in its class due to the extensive use of high-tensile steel, a lightweight and compact 1.2-liter MIVEC engine mated to a CVT or 5-speed manual while the excellent aerodynamics providing a drag coefficient (CD) of 0.29, among the best in its class.
- Beyond Comfort: Attrage delivers driving pleasure thanks to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.
- Beyond Utilities:Standard on all models is Mitsubishi's unique electronically controlled system that provides peace of mind and convenience and supports driving by controlling all of the vehicle's equipment precisely in a variety of situations.New standard equipment namely leather seat, audio switch on steering wheel, automatic air conditioning and entertainment systems were equipped for enhancing convenience in everyday use.
- Beyond Safety : High-rigidity body underpins global standard safety, the New “ATTRAGE” uses Mitsubishi’s RISE safety body design, 4-side doors impact bar comprising of 4 variations of high tensile strength steel brings dramatic advance in multi-directional impact performance that return the best in class safety.
Thailand, Mitsubishi export hub
According to high standard Production capacity of Mitsubishi factories in Thailand, Mitsubishi Motors Corporation, the parent company of MMTh, holds a strong confidence in adding a production line for Mitsubishi New “Attrage” in Thailand for export. After the grand release of this new model in Thailand, Mitsubishi Motors Corporation will introduce Mitsubishi New “Attrage”inASEAN region and other markets.
“Mario Maurer” and “Kimberly”, the new Presenters
From the prominent personality that matches to character of Attrage’s owners who are the smart investor and looking for the car that enriches their smart spirit and definitely expand their lifestyle, Mario Maurer and Kimberley Anne Tiamsiri,theThai actor and actress have been assigned by Mitsubishi Motors Thailand to be the presenter of Mitsubishi “Attrage”. Their unique character will represent Mitsubishi “Attrage” through Mitsubishi advertising campaign in all media. Besides, they are going to take part in the company activities in various occasions.
“I appreciate its sporty design and vast interior which make me feel comfortable when driving, moreover Attrage also provide the sufficient performance for everyday use”. Said Mario while Kimberly added that “Attrage can perform beyond eco car for its spacious cabin with many utilities equipment namely rear view camera, bluetooth and KOS as well as for a great value for money which can establish userssatisfaction especially for female customers. I already booked 1 unit of GLS Ltd. blue color”
Offering high customer satisfaction through competent after sale services
All of Mitsubishi outlets located nationwide are ready to serve Mitsubishi customers while Mitsubishi salesmen and technicians have been trained to serve rush customer queries with full supplies of spare parts.
186 outlets nationwide are ready to serve customers
Regarding to the company Reinforce Dealer Network policy, currently Mitsubishi has total 186 outlets which located in Bangkok and Up Country. Those dealerships will enhance customers’ convenience and also establish the showroom operation with good access and high quality service for customers.
Special Bonus Celebration - For special customers
For the customer who make a booking for all Attrage models will get introductory Campaign “Special Bonus Celebration” namely special introductory price 10,000 Bht. cash back,Free 1st class insurance “Diamond Protection” for only 9,000 units.
Lucky draw Promotion “Hi Japan with Mitsubishi”
Customers who make a booking of Mitsubishi Attrageat Mitsubishi dealers nationwide are entitle to participate in lucky draw activity for 150 prizes price value 15 million Baht with the following conditions;
Condition Customers who made a booking since June 11 to September 30, 2013 and receive a car in 60 days after booking
Detail of the prize Package tour to Japan 5 days 3 nights at total 150 prizes
(2 persons /prize)
Lucky draw coupon collection October 14, 2013
Winner announcement October 28, 2013
Sales Activity
- Official launch at 186 Dealers Nationwide From now
- Roadshow in Bangkok and Up countrynationwide From July onward
- Public Launch at Parc Paragon July 4 — 7,2013
- Start official Sales From July onward
- Delivery to customers From July onward
Get more information of the New “ATTRAGE”
For more information please kindly visit our microsite and fanpage as below ;
- ATTRAGE microsite : www.mitsubishimotors-attrage.com
- Facebook Fanpage : www.facebook.com/MitsubishiAttrage
? For more information please visit 186 Mitsubishi dealers nationwide.
? Mitsubishi Call Center : 1800 900 009 or 02-529-9500 during 8.30-17.00 from Monday- Saturday
? Mitsubishi Website :www.mitsubishi-motors.co.th
For more information please contact;
Public Relations Division
Tel: 02-529-9000