Bangkok--1 Jul--Aziam Burson-Marsteller
Exclusive Content and Many Privileges for Thai Sports Fans from TrueMove H and Manchester United
TrueMove H has announced a three-year strategic partnership with Manchester United, England’s leading football club to deliver an unrivalled world-class experience to Thai sports fans on the best 4G LTE and 3G networks. To mark this occasion, TrueMove H is launching a range of exclusive products and services including the “TrueMove H Manchester United SIM” which supports 4G LTE in areas covered and offers special call rates to subscribers in the Manchester United fan group. Moreover for every goal scored by the football team, subscribers will receive an additional 25 MB of free data usage. The amount is doubled if Manchester United wins the football match. Making its world debut at the same time is a line of exclusive devices comprising the “True Beyond 4G Manchester United Limited Edition Smartphone” line and aircards, specially designed to delight football fans. TrueMove H subscribers can also enjoy numerous pieces of content and applications from Manchester United and participate in a lucky draw to win a free trip to attend Manchester United’s football matches, totaling 24 action-packed matches in the “Tour 2013 presented by Aon” including matches at Old Trafford, the football club’s home ground. Subscribers can enter the lucky draw with prizes worth Baht 20 million by calling *201# from today until March 15, 2014 (Baht 1 per call).
According to Mr. Adhiruth Thothaveesansuk, Managing Director, Mobile Business, True Corporation Plc, “TrueMove H is reinforcing its leadership as Thailand’s first 4G LTE and best 3G mobile operator by continuously bringing world-class content to suit various consumer lifestyles. Today, we have reinforced this global initiative by entering into a strategic partnership with Manchester United, one of the world’s leading football clubs, to bring mobile content and benefits to Thai consumers so that they can be closer to the football team which has the largest fan club in the country. TrueMove H is ready to deliver this incredible sports experience over its quality 4G LTE and 3G networks, devices, content and applications to fulfill the diverse lifestyles of its subscribers. Through this collaboration with Manchester United, we are introducing a new range of products and services which include SIM cards and packages, smartphones and aircards, as well as applications and benefits, all specially designed to offer TrueMove H subscribers and Manchester United fans a unique and unrivalled experience."
Manchester United Group Managing Director, Richard Arnold commented, “When considering our partners, the Club likes to ensure the company in question shares many of the same attributes that have allowed us to grow into the world’s most recognised team. True is a company that demonstrated many admirable qualities, itself crediting courage and the ability to take on new challenges as the key to its success. Since forming in 1990 it has continued to grow with the fast paced telecommunications industry to become one of the best in its territory, proudly being the first to embrace many new technologies. Our new partnership is set to follow suit and provide our 20 million loyal and passionate Thai followers with exclusive content and footage, bringing them closer to the club they love.”
The exclusive range of TrueMove H Manchester United products and services:
- TrueMove H Manchester United SIM Card available for both Pre-pay (Baht 49) and Post-pay (Baht 69). Specially designed for sports fans, the SIM card offers an additional 25 MB of free data usage for every goal Manchester United scores, and double the amount if the team wins the match. The SIM card also features special rates for calling within the group as well as unique daily content for as much as seven days (can use 4G, 3G and 2G).
- True Beyond 4G Manchester United Limited Edition Smartphone priced at Baht 9,990 and featuring specially designed back covers, exclusive live wallpapers of football players, as well as content and applications from Manchester United, plus Baht 6,000 airtime bonus (can use 4G, 3G and 2G).
- Manchester United Limited Edition Aircards priced at Baht 2,790 (4G model - can use 4G, 3G and 2G) and Baht 990 (3G model - can 3G and 2G) and includes Baht 990 airtime bonus, as well as access to exclusive content.
- Exclusive content and applications:
- MUTV: Watch MUTV for free. Includes match highlights and player interviews.
- H KEEPER: Play as David de Gea, Manchester United’s goalkeeper and practice goal keeping skills.
- H MATCH: Latest updates on Manchester United news with reviews by sports experts from Thailand and around the world as well as allowing fans to compete with each other in guessing match results to win many prizes.
- H RUNNER: Play as your favorite Manchester United team member and kick your way around the world to arrive at Old Trafford.
- TrueMove H Manchester United Card: Offers discounts at all eight branches of Manchester United Mega Store as well as invitations to attend exclusive Manchester United fan club events organized by TrueMove H throughout the year. Exclusive for TrueMove H Manchester United SIM customers.
- Lucky Draw: Participate in the lucky draw to win a free trip to 24 Manchester United football matches including 5 matches of the Tour 2013 presented by Aon in Thailand, Australia, Japan, and Hong Kong, and 19 matches at Old Trafford.
"True Move H is confident that this partnership will showcase its network leadership in 4G LTE which is fully capable of delivering exclusive world-class content to its subscribers. Moreover, TrueMove H’s ongoing commitment is to source the best technologies, services, and content to fulfill every consumer lifestyle in Thailand,” concluded Mr. Adhiruth.