Bangkok--5 Jul--Marketing Integration
Over 50 Thai companies participate in Thailand Digital Content Business Matching and Conference held by The Department of International Trade Promotion (DITP) and Software Industry Promotion Agency (SIPA) and Thai Animation & Computer Graphic Association (TACGA) during 4 -6 July at Centara Grand at Central Plaza Ladprao. The event is aimed to enhance business opportunities for Thai digital content industry in Japan, China, and Korea, as well as preparing Thailand for the realization of Asean Economic Community (AEC).
During the conference, leading industry gurus from Japan and China offer in-depth presentations about digital content businesses in their countries and how to penetrate it. The conference is followed by business matching sessions between Thai and Japanese, Chinese, and Korean companies.
Thai digital content industry which includes animation, visual effect, game, and e-learning is worth over 1.4 billion baht and rapidly increasing. Thailand has been successful in providing content for foreign firms and is globally recognized as an excellent venue for outsource services. However, Thailand still has vast opportunity to grow in character licensing and brand creation. The challenges the industry are facing include lack of funding, access to local consumers, and workforce. For years, both the government and private sectors have been working together to ensure Thai digital content industry is well equipped for the upcoming economic integration of Asean countries.“Character licensing is an ongoing income source. If the animation film becomes successful, character licensing could generate many folds of income for several years. With adequate funding and government support, I’m confident that many Thai companies are capable of creating winning licensed characters. At this conference, we were honored to hear valuable information on this subject and animation business from Japanese digital content gurus, Mr. Hiromichi Masuda and Mr. Rikukawa Kazuo.” Said Mr. Nitipat Somsaman, TACGA’s president.
“China is another major market with lots of potential. It has both investing and purchasing power. Mr. Phaichit Viboontanasarn, the Minister of Office of Commercial Affairs, Royal Thai Embassy in Beijing speaks on possible ways for Thai companies to penetrate digital content and entertainment businesses in China through co-investment and understanding their laws and regulations, as well as prospective market opportunities.” Nitipat added.
Thailand Digital Content Business Matching and Conference welcomed 49 companies from Japan, China, and Korea; 17, 13, and 9 respectively. Among these are TOEI Animation, Japan #1 animation producer and CCTV Animation, China’s largest animation TV station. All these delegates will participate in business matching session on the second day of the event.
For further information, please contact
Vikanda Swasdiburi
Marketing Integration Co., Ltd.
Tel 025746414 Email:
[email protected]