Bangkok--29 Jul--Spark Communications
JyrkiKomulainen(center), CEO of Just Drink It Co. Ltd. in Thailand at the official launch of Angry Birds in Thailand in 3 flavors, Fruit Punch (Red), Orange (Chuck) and Strawberrry (Stella) as the first market in Southeast Asia with LaongdaoBunnag, (2nd from left) Deputy General Manager Business Networking Management Division CP All Public Company Limited.
The first Angry Birds fruit juices for Southeast Asia will be launched in Thailand, bringing a brand new dimension to the juice market.
The specialist beverage company behind the product development,Just Drink It Co. Ltd, has partnered with manufacturer Malee and distributor Durbell to create three flavors that will be sold exclusively through 7-Eleven stores nationwide.
Angry Birds fruit juice will be packaged in vibrantly colored cans featuring three famous characters from the game. The three product flavors will be the fruit punchflavored juice represented by the most famous Angry Birds character ‘Red’, the orange flavored juice represented by ‘Chuck’, and the strawberry flavored juicerepresented by ‘Stella’.
Mr. Jyrki Komulainen, CEO of JustDrink It Co. Ltd. in Thailand, explained that Thailand was selected for its affinity for fun, colorful products, growing population and central position in Southeast Asia.
"We believe that the initial range will be attractive to children and young adults and once we have firmly established the product range in Thailand we will look to expand into other ASEAN countries," Mr. Komulainensaid.
The juices contain fresh natural Thai fruits and only a 12 per cent sugar content making them a healthier option than many other fruit juices on the market.
"We wanted to create a juice that is fun and attractive to a broad range of people but we also wanted to keep it as healthy as possible while still maintaining a refreshing taste to suit the Thai palette," said Mr. Komulainen who is aFinn, the same nationality as the creators of the globally successful Angry Birds game.
This will be the first Angry Birds drink product in Thailand and Just Drink It Co. Ltd. expects to sell around 10 million units in the remainder of 2013 through its partnership with 7-Eleven.