Bangkok--1 Aug--Media Plus Connection
adidas reinforces its position as the world’s leading sports and lifestyle brand by introducing newest street line entitled “adidas NEO Label”. Targeted on teenagers with fun and active lifestyle, the new line taps successful recording artist and actress “Selena Gomez” to be guest designer for latest collection. Teenage heartthrob Kao-Jirayu La-ongmanee and Best & Book from the girl group Olives represent adidas NEO Label as brand icon in Thailand, the first in Southeast Asia.
Mr. Voravat Techamontrikul, Marketing Communications Manager of Adidas Thailand Ltd, said “adidas NEO Label is created to respond to variable lifestyle of teenagers aged from 14-19. It is a new street fashion line that is popular among young generations that is self-confident and brave enough to show how fun, fresh and active their lifestyle are. To introduce the brand to target consumers, we do so through “Live Your Style” concept. Thus, no matter how your style is, adidas NEO Label is ready to be a part of who you really are. Justin Bieber and Selena Gomez are two successful recording artists that we tapped to be our global brand ambassador to communicate and represent the image and the products of the brand through a diverse range of marketing activities as well as advertising and public relations campaign that adidas NEO will launch around the world.”
adidas NEO Label features various types of products ranging from clothes, shoes and bags to accessories all offered in affordable price and yet with uniqueness. Each edition of products is offered in one form but with different styles allowing wearers to have fun mixing and matching them in any way they please and add more fun to their everyday lives. adidas NEO Label also collaborates with talented artist Selena Gomez to launch a special fall-winter 2013 collection called “adidas NEO by Selena Gomez”. This ‘Rock Chic’ collection is a twist on classic rock style with an effortless edge. Selena chose shapes and fabrics taking cues from styles she felt comfortable in, while giving the range a rocking wild side with studs that have been embroidered to create punk rock inspired patterns seen throughout the collection. The collection has been designed beautifully with a touch of confidence, freshness and adventure while keeping feminine touch for street chic girls.
“In Thailand, adidas NEO Label has been in the market for only a few years but we received an overwhelmed welcome by Thai teenagers. As a result, we continue to excite our target consumers more by choosing a teen heartthrob Kao-Jirayu and twin girls Best & Book from the girl band Olives to be Thailand’s brand icon. They are the first adidas NEO brand icons in Southeast Asia. We choose them because they best represent young generations who have fresh and lively lifestyle. They are also self-confident and brave enough to show who they truly are which fits perfectly with the concept of adidas NEO Label. Different ranges of adidas NEO Label products will become a part of their wonderful daily lives for which their fans can update street fashion trend from adidas NEO Label daily from instagram accounts of both Kao-Jirayu and Best & Book,” added Mr. Voravat.
Kao-Jirayu Laongmanee said of his work as adidas NEO Label’s local brand icon, “I am delighted to be chosen as local icon in Thailand for adidas NEO Label. The brand itself closes to who I am. In regularly days, I love to dress casually. I don’t like to follow global fashion trend. Street fashion and sports fashion are, therefore, the style that I always put on myself as I play more sports when I’m getting older. I always love to have adventurous sports or activities with friends. So the clothes that I wear should be something I feel comfortable in and yet makes me look good. adidas NEO Label can answer all that for me perfectly.”
As for Best-Nitcharee and Book-Natcharee Kijviriyatanachote, they said “Products from adidas NEO Label are varied. We can mix and match them in so many style that we like. And on top of that, the collection which is designed by Selena Gomez is very pretty and diverse. We can find a feminine dress, a cool denim vest and a t-shirt with great patterns all in one collection. It will be the first time too that there will be some never-before items available in Thailand so all the girls out there shouldn’t miss it.”
Let adidas NEO Label be a part of your fun lifestyle. adidas NEO Label’s ‘Rock Chic’ collection by Selena Gomez is now available at Robinson department store, Supersports, Fit Sports and leading department stores nationwide. For more information about adidas NEO Label and to join force with this cool brand, visit www.facebook.com/adidasneolabel.