Bangkok--19 Aug--Chom Chomchaviwan
MyPay Company Limited, one of the leader in online bill payment and mobile top-up boothinnovation in Thailand, announces its business expansion with more dealers and franchises. More than 1,000 MB will be invested in 5 years. Brand building and operational improvement are strategies for expanding its business in AEC countries. There will be 2,000 MyPay booths in Thailand by 2014.
Mr. Tanakorn Yimsumruay, Sales Director of MyPay Company Limited, reveals that MyPay is currently the leader in online bill payment and mobile top-up booth innovation in Thailand. MyPay booths were launched for the first time in 2011 in Chonburi and Phuket. There are more than 400 booths in these 2 provinces. As for other provinces, it is being negotiated. The company puts emphasis on installing the booths in the community and tourist sites. More than 40,000 transactions are operated per month and more than 5,000 services per day through MyPay. The clients are impressed with convenience and fast service available 24 hours without any transaction fee. In addition, it takes only 20 seconds for completing each transaction.
As for the business expansion for 2013, the integrated market expansion is planned with more than 1,000 MB investment for the next 5 years. 50% of the budget is allocated for MyPay booth production; 25% for research and software development; and another 25% is for brand building and marketing activity. we aim to install more than 2,000 MyPay booths by the end of 2014 while adding the post-paid service by the beginning of 2014.
As for this year, the business plan will be targeted for Bangkok as the strategic location. There are more than 100 booths in Bangkok locating in 18 MRT stations, Tops Supermarket, Major Cineplex Rachayothin, Aekamai, Pinklao, JJ Malland Family Mart. More booths will be installed in front of the Family Mart totaling 200 booths by the end of October 2013.
At the same time, we also aim to install MyPay through dealers and franchises in the big major provinces across Thailand. Interested people can invest for 59,900 - 78,000 THB per booth. Nevertheless, it is expected more than 1,000 booths will be installed across Thailand which is equivalent to 100% growth comparing to last year.
In addition, Mr.Tanakorn also mentions the business expansion to welcome the coming AEC. In addition to business expansion in Thailand, we will provide services in the neighbor countries in the next 2 years. MyPay technology can support the services without any constraint and limit since it is convenient to update the software which is compatible to other currencies. In addition, we also highlight the importance of software improvement and integrated services in order to become the number one choice for the clients.