Bangkok--29 Aug--Weber Shandwick
Toyo Tire (Thailand) Co., Ltd. (TTT), leader in innovative proprietary tire technologies from Japan, will focus on the motorsports market during the latter half of this year. The company will spend around 10 million baht for motorsports activities including an official sponsor of the Toyota Motorsports racing tournament 2013, and will join hands with business partners in organizing sales and marketing events. Customers can enjoy discounts of up to 20 per cent when purchasing a set of 4 tires (any model), at any motorsports circuits nationwide from 31st August to 15th December 2013.
Mr. Suthipol Leenawat, Executive Director of Toyo Tire (Thailand) Co., Ltd. (TTT), said: “Our marketing strategy for the latter half of this year will focus on enhancing brand recognition and increasing the number of distributors throughout the country so that our customers can further experience tire technology from Japan. TTT will also focus on motorsports marketing to attract racing enthusiasts who love speed and a sporting style. Around 10 million baht will be spent for this purpose.”
Upon venturing into the motorsports market, TTT have been honored to be one of the main sponsors of the Toyota Motorsports racing tournament in 2013. Active marketing strategies will be implemented, while the company will cooperate with business partners in the provinces by organizing marketing events and offering promotions, giving discounts of up to 20 per cent when purchasing any TOYO TIRES models. The discounts are valued at between 3,000 baht and 12,000 baht.
“Motorsports marketing is one of our marketing communications strategies that clearly reflects the advanced technologies of TOYO TIRES. The tire models selected for use during this tournament are of the highest quality. Our efforts will strengthen brand recognition and boost sales, particularly for the TOYO T1R model (195/50R15), which will attract speed lovers. The tread area of this model is in a sporting style, designed to accompany high-performance sports cars. The model allows you to be in better control of your car, while providing less noise and better traction on slippery roads. The model will not only improve your driving experience, but save energy as well,” said Mr. Suthipol.
The first race of the Toyota Motorsport racing tournament 2013 was held at the Sapaan Hin Park, Phuket on 20th July, while the second race will take place between 31st August and 1st September 2013 at the His Majesty the King's 80th Birthday Anniversary Stadium (5th December 2007) in Nakhon Ratchasima. The third race will be held from 19th-20th October at the 700th Anniversary Chiangmai Sports Complex, while the fourth race will be organized from 9th-10th November at the Rajamangala National Stadium in Bangkok. The fifth race will be held from 5th-7th December 2013 at the Sepang International Circuit in Malaysia, while the sixth race will be organized from 13th-15th December 2013 at the Bang Saen Thailand Speed Festival in Chonburi.
“In organizing marketing campaigns and a TOYO TIRES booth at every race of Toyota Motorsports 2013, we are cooperating with various distributors. This will increase brand awareness among customers and allow consumers to experience tire technology from Japan. They may also win prizes by participating in games at the TOYO TIRES booth. For example, the booth at the His Majesty the King's 80th Birthday Anniversary Stadium to be organized from 31st August to 1st September 2013 will offer a special promotion that gives up to 20% in discounts,” said Mr. Suthipol.
Media Contact:
Rungnapa Charnwiset / Siyoree Thaitrakulpanich
Weber Shandwick Thailand
Tel: 02 343 6061 / 02 343 6183
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