Bangkok--2 Sep--Maxima Consultants
Evolution and identity: distinctive features of the Eiffel Tower and the Commander
For the watchmaker Mido, the extraordinary architecture of a monument is synonymous with a mark of true design, just like the Commander. Equipped with an automatic movement, numerous aspects of this new model testify to a subtle evolution. A faceted and domed sapphire crystal protects the white mother-of-pearl dial, which lends a beautifully feminine touch to the Commander Lady Mother-of-Pearl. The faceted appliques are ingeniously reminiscent of the latticework of the Eiffel Tower — an edifice with a strong identity similar to that conveyed by the Commander at Mido, a collection appreciated since its creation in 1959.
A hymn to iron, the curves and oblique lines of the Eiffel Tower arouse fascination. Both symbol and monument of Paris, it stands out by its technical and architectural perfection. Evolving with the times, it has forged a powerful identity over the decades, like the Commander, which beautifully evokes this bold and legendary construction.
The Commander Lady Mother-of-Pearl is equipped with a finely decorated and elaborate automatic movement. With a diameter of 33 mm and water-resistant up to a pressure of 5 bar (50 m / 165 ft), it will appeal to every woman who admires fine watchmaking and appreciates Swiss tradition and expertise.
The Commander has been given a new look, but retains the strong character so emblematic of the collection. The round satinated stainless steel case and polished bezel offer a discreet reminder of the curves and ironwork of the Eiffel Tower. A faceted and domed sapphire crystal protects the dial clad entirely in white mother-of-pearl, with hints of iridescence. The shape of the faceted and applied indexes calls to mind the latticework of the Eiffel Tower. They are treated with white Super-LumiNova?, as are the hour and minute hands, for easy readability at night.
The Commander Lady Mother-of-Pearl is fitted with a black semi-lacquered leather strap. It is also available with a rose PVD-treated steel case and silver sunray satinated dial. Three additional full steel versions, with rose or yellow-gold PVD treatment and sunray satinated dial are also available.
The Mido Commander Lady Mother-of-Pearl is retail priced at 29,100.- Baht and available at leading department stores and authorized retails nationwide. For more details, please call MIDO at Tel 02-610-0200.
For more information, please contact
Maxima Consultants Company Limited Tel 02-619-0429-30
Suchinda, Saengnapa, Panadda