LINE joins hands with FC Barcelona for collaborative digital content

ข่าวเทคโนโลยี Wednesday September 4, 2013 15:10 —PRESS RELEASE LOCAL

กรุงเทพฯ--4 ก.ย.--Spark Communications LINE, the world’s leading mobile messaging platform with 230 million users worldwide, has officially partnered with FC Barcelona, a world-class soccer club, to develop several FCB branded digital goods, in order to further enlarge its overseas user base. FC Barcelona (Futbol Club Barcelona), established in 1899, is atop soccer club based in Barcelona, Spain. It has clinched the champion spot at the FIFA Club World Cup twice, the UEFA Champions League four times, the La Ligaleague 22 times, and boasts over 170,000 members worldwide. LINE will launch an Official Account with FC Barcelona, enabling fans to receive flash reports on latest news and upcoming events. Fans can also download free LINE original stickers, featuring the FC Barcelona team, by adding the Official Account as a friend. Additional paid stickers featuring popular players of the club will be introduced in the near future. The characters of the players will also appear in LINE’s family apps, such as LINE GAME and LINE camera. They will also be featured in the original brand room of LINE PLAY, a virtual avatar communication service. LINE aims to accelerate its penetration into the European and South American markets through this partnership, while further increasing its overseas user numbers. Useful Links LINE Homepage PC: http://line.naver.jp/en Mobile: http://line.naver.jp/app/en For LINE Partner: http://line.naver.jp/partner/pc/index/en LINE Facebook Page http://www.facebook.com/line.worldwide LINE Official Blog http://en.lineblog.naver.jp LINE’s YouTube page http://www.youtube.com/lineappglobal For more information, please contact: Chonnikarn Seritanondh (Milk) / Gareth Marshall / Waruch-on Manomairat(Yim) Spark Communications Co., Ltd. [email protected] / [email protected] / [email protected] Tel: 02-653-2717

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