Bangkok--19 Sep--The Treedom Group
Dar al Oud - a prestigious premium brand of 100% pure Oud oil, dedicated to only the finest quality and purity in its luxurious Oud selections — has recently expanded its retail business to UK market as part of a plan to boost its brand globally over the next five years.
Dr. Andrew Steel, CEO, said the Treedom Group had been launching its premium oud oil business globally by selling online and now we have set up a strategic partnership to launch the brand into the United Kingdom. The company is also establishing an office in Dubai, The United Arab Emirates. “We have tested market demand in UK and also Europe and the response has been very positive”. said Steel.
“The UK’s oud oil business still lags behind the Middle East’s, but we can see a positive sign as Islam is a second largest religion in the country and the total Muslim population had reached 2.7 million, 4.8% of the total population in 2011. There are 40,000 British Arabs were reported in the 2011 with around 110,000 of whom reside in London and the current estimate of the Arab population in Europe is approximately 5 million”
Dr. Steel explained “The high demand for oud related products among the Islamic community has brought us to the point of manufacturing a range to service this market. Hence we are now introducing our ‘Dar al Oud’ brand—an endearing range of high valued merchandise that has been created using 100 per cent pure extracts from our valuable Agarwood as the main ingredient.” He stated
Dr. Steel added the company is also planning to promote its UK presence to gain market share of 1% Arabian nationals living in Europe aiming to achieve an international sales target of 3 million pounds (150 million Thai Baht) in the first 12 months from the sales operation in UK in this year.