Bangkok--26 Sep--IDC
Thailand's Unified Communication and Collaboration Market Records US$28.8M in Revenue for First Half of 2013; Shows Growth of 24% over same period in 2012: IDC
Thailand's unified communication and collaboration (UC&C) market has experienced continuous growth from early last year to the first half of this year.
According to IDC Thailand, total revenue in the market was recorded at US$ 28.8 million during the first six months of 2013, showing a significant increase of 24% over the same period of 2012, while posting a growth of 2% over the latter half of last year, despite traditional slow periods in the first two quarters of the year.
The increase in revenue during 1H2013 was mainly stimulated by major deals from public and private sectors for IP telephony and contact centre solutions, and video conferencing products. This indicates potential growth in technology deployment not only among MNCs but also across several vertical markets.
Neeranuch Kanokvilairat, Senior Market Analyst at IDC, is confident that with Thailand moving from a technology-driven market to a consumer-driven one, vendors would adapt to the change well and offer solutions that match the changing demands and usage behaviors of users successfully.
"Nevertheless, in terms of technology deployment, some technologies like video conferencing and enterprise collaboration applications in Thailand are still at an infant stage compared to other countries in Asia Pacific. This is due to low awareness of these technologies. There is also the question of whether they are worth the investment.”
The UC&C market which includes enterprise telephony, IP telephony, contact centre, video conferencing, and enterprise collaboration application products, has good potential for growth, accelerated by several factors such as improvement of the country’s infrastructure; cheaper bandwidth price; good quality and wide coverage of 3G mobile services; integration of enterprise applications with social media; and the trend towards IP and mobility.
IDC expects the market to continue growing in the second half of this year. One reason for that is the current business environment which may not be attractive for investments or is causing delayed investment decisions of some organizations will finally be resolved by the higher technology consumption of consumers and the need for organizations to adapt to the dynamic change of business requirements.