Bangkok--2 Oct--AIS
AIS MOVES TOWARD THE 24TH ANNIVERSARYANNOUNCING MISSION ACCOMPLISHMENT AS PROMISED3G 2100 NETWORK EXPANSION TO COVER CITIES IN 77 PROVINCESACQUIRING 10 MILLION 3G CUSTOMERS IN ONLY 8 MONTHS
Mr. Wichian Mektrakarn, Chief Executive Officer of Advanced Info Service (Public) Company Limited , disclosed “AIS has been established and provided services for 24 years. Each period, every personnel is fully dedicated to developing telecommunications infrastructure in order to lay concrete fundamental serving as driving force for country development. It is found that overall industry experiences an increase of Mobile Data use by 120%, compared with 3rd quarter of previous year. The Smartphone or Special Device market expands by 70%, compared with 3rd quarter of previous year. Besides the ongoing move to develop 3G 2100, the Company is ready for 4G bid managed by CAT, expecting to become effective in 2014, playing a key role in fueling the growth especially of VDO use which records top volume.”
“Following the 3G license awarded at the end of last year, AIS concentrates efforts to developing service. The target is to deliver to customers at soonest. Lately we have achieved initial target in only 8 months.
1. Expand AIS 3G 2100 network to cover main cities in 77 provinces. The expansion will continue. By the end of 2nd quarter of 2014, the coverage will equate existing AIS 2G network acclaimed for country’s highest coverage.
2. AIS 3G 2100 service has been trusted by over 10 million customers with expected 12 million customers by the end of this year.
3. Thanks to continual development of network quality, the result of Drive Test recently conducted by NBTC and Bloggers indicates that AIS 3G 2100 network is ranked No. 1 which, although does not reflect total quality, evidences continuously rapid development.
“All above spells our first target achievement. Next target is to retain the leadership in all aspects by maximizing benefits for Thai people, leveraging on 3G technology hereafter.”
Mr. Titipong Khiewpaisal, SVP Marketing and Sales of AIS, unveiled “Throughout the past 8 months with AIS 3G 2100 customers base of 10 million, we found that data use has expanded over 120%, coupled with 70% increase of handset switching to Smartphone, compared with 3rd quarter of previous year. While the most popular App is Facebook recording 3.5 million users each day followed by 2.5 million Line users, AIS Apps including AIS Bookstore, AIS Music Store, AIS Movie Store, Google Free Zone and AIS Mobile Barclays Premier League occupy aggregate 1 million users. Such behaviors underline our mission to develop AIS 3G service that satisfies requirements more completely in line with the DNAs concept. Customer communication is also of importance. During the introduction period, we communicated in the theme “AIS 3G 2100, the Real One with World Standard” portraying confidence of 3G 2100 service, the standard technology. Customers do not need to concern about handset change when bringing the phone to use abroad. This also reflects dedication of every AIS personnel who is “the Real One” in mobile phone industry. Customers can rely on specialization and professionalism.”
“Therefore today we are taking further step in “Better Understanding customer demand for every aspect of life” because 3G technology thoroughly meets different Lifestyle of individuals, much more than communication system in the past 2G period. What AIS carries out include development of service variety such as promotion, Application, Smartphone sourcing as well as distribution channel and customer service, pertaining to the abovementioned concept for every customer group to select preferred service that meet the need of each customer. For example, AIS Chat service allows children, teenagers, working people or seniors to use Quality DNAs chat via AIS form which is easy and tailor made.”
“Regarding the communication of this concept to customers, we highlight demand of customers in every demographic group by lifestyle, age and occupation, presented by “James Jirayu” who will be AIS 3G Brand Ambassador, continually offering variety of services to every customer group.”