Bangkok--24 Oct--AIS
“AIS 3G” MAKES THE NEW HAPPENINGFIRST IN MOBILE PHONE INDUSTRYJOINING PRESENTER “JAMES JI” RELEASING APP “AIS JAMES’ LIFE”TO FAVOR SOCIAL NETWORKERS WITH FABULOUS DIGITAL CONTENTS
AIS 3G launches the stunning punch, favoring Social Network fans, reiterating coordination with Presenter “James Jirayu,” taking further step towards Partnership developing latest Application “AIS James’ Life,” packed with cool contents for James Ji fans to indulge every night and day from new version of Stickers, Thailand’s first portrait sticker and cute photo frames to arm James Ji every time and place. Be the first to follow James Ji’s life directly from Korea and win the trip to Korea exclusively with James Ji.
Mr. Titipong Khiewpaisal, Senior Vice President Marketing and Sales of AIS, disclosed “Besides the development of 3G 2100 network to reach 77 province coverage and ceaseless expansion, AIS concentrates on developing service to satisfy lifestyle of consumers from each group more completely and precisely, especially in the Social Network Age when Applications become regular things everyone is familiar to use and digital contents experience ongoing growth. Today Local Content Applications gain accelerating increase in popularity, a 100% growth compared with previous year, due to contents and presentations that hit the heart of Thai consumers. Understanding the trend thoroughly, AIS keeps developing Local Content Applications for users such as AIS Bookstore, AIS Movie Store and AIS Music Store. The trend of digital contents will be unique with more variety in response to interest of each group. James Ji is a content owner possessing value from a great number of fan club members who adore James Ji, driving digital content development and, at the same time, representing new generation using Social Network and understanding demand of Social Networkers.” As a result, contents that favor fan club members are offered.”
Lately AIS takes further step, in cooperation with Presenter James — Jirayu Tungsrisuk, towards AIS Partner, co-developing new Application “AIS James’ Life” for Social Networkers and Chat Lovers to enjoy stickers, photo frames and exclusive video clips from James Ji. This is the new dimension of telecommunication, first time for Presenter to involve service development for mobile phone users. James Ji participates in every step of development starting from idea initiation, work production to content selection. In terms of brand, this strategy not only expands target group of AIS 3G to Mass level but also sets benchmark of Teamwork for mutual benefits and market promotion.”
Mr. Pratthana Leelapanang, Senior Vice President Digital Product and Service of AIS, added “James Ji is the industry’s first star and presenter who becomes partner to co-develop service with the Operator, featuring the same Business Model as Content Partner doing business with AIS. The App compiles popular digital contents of its time such as Social Chat and video clips in AIS James’ Life, first and only place here.
1. New version of James Ji Stickers, consisting of joyful actions, playful postures and hit phrases often shared such as “Love Ya,” “Fighto,” “Care,” “Goodnight” and “OMG,” Thailand’s first portrait sticker, not cartoon character like before. Send to friends every time during chat with LINE, Whatapps, We Chat and Facebook.
2. Cute Photo Frames for customers to create photos or stickers posting with James Ji. Take actions as preferred and share fun photos with friends on Social Network.
3. Photos and video clips updating James Ji daily activities in Thailand and Korea, exclusively before others, when fans miss James Ji enrolling a 6-week music course in Korea.
“AIS James’ Life” App works on iOS and Android. Download by pressing *303*3# and call. Accept link to install App on mobile phone at special price, 29 Baht, from regular price 59 Baht (One time payment) for AIS 3G Postpaid and AIS 3G One-2-Call! Customers.
Last but not least, we organize exclusive activity to pay back to customers. Win free 5 day 2 night trip to Korea with James Ji, 28 prizes for 2 seats each. Simply join lucky program by downloading AIS James’ Life App from today to November 8, 2013. The trip starts from November 27 to December 1, 2013. In the future, more James Ji contents will be added to the offerings.” Pratthana concluded.
James — Jirayu Tungsrisuk, AIS 3G Presenter and Content Partner co-developing the service, unveiled. “Regarding the project AIS James’ Life App, I am very excited and proud to have the opportunity in developing the Application on mobile phone for AIS 3G customers to use and play. This cooperation further my work with AIS 3G as a Presenter developed to a Partner. I involved from idea initiation to service creation. This is the new step, the remarkable step in my life.
As we are aware, we have entered the age of 3G and Social Network where people communicate through Apps on mobile phones. No matter how far away, we can feel that we are near each other at all times. As an actor, I would love to have a communication channel with my fan club. So here comes this App which will enable my fans to update my life more and more in Thailand and Korea as well as enjoying the contents I really intend to work for you.
For the first time, stickers have looked real, not just cartoon characters as before because the developers want to show my real characters such as playful acting as my style. Moreover, my fans will enjoy photo frames to create cute photos to be sent and shared with friends on Social Network. Tomorrow I shall travel to Korea for a 6 week music class. I shall update my activities in Korea and post on the App for my fans to follow every day, exclusively only here on the App AIS James’ Life.
I need to extend special thanks to AIS 3G. Throughout the past 5 months, I have had great chance to do a lot of fun things, travel to meet customers all the country and today cooperate as a Partner in developing App for 3G Social Networkers.”