Bangkok--25 Oct--Asia Dyna Forum
Executive Course: Direct Marketing for Optimal Business Results (The course will be conducted in English)
Event Date: 28-29 November 2013 (09:00-17:00 hrs.)
This training course will explain and demonstrate how analytics can empower marketing and help your organisation achieve optimal direct marketing campaign results and maximise the value that can be attained from each customer.
The key elements required to implement a customer-centric and data-driven approach will be laid out. Filled with top-notch insights, case studies and actionable advice, this course will provide you with knowledge in applying analytics and customer value management for your organization.
Key training contents:
- Enhancing Direct Marketing Effectiveness with Analytics
- The Data-Driven Marketing Process
- Developing Analytics Capabilities
- Exploratory Data Analysis and Customer Visualization
- Customer Segmentation
- Heuristics and Propensity Modeling Testing, Monitoring and Refining Campaign Strategies
- Contact Strategy and Customer Contact Management
- Customer Value Management
For more information, please contact: K.Nillada
Asia Dyna Forum Co., Ltd.
Tel.02 656 1518 (Auto line) Hotline: 088 499 6551
Website: www.adf-asia.com