Bangkok--4 Nov--Shiseido
“Smooth application” and “long-lastingness”
even for stubborn dry skin. Moisturizes and clings snugly.
New IPSA Pure Protect Cream Foundation EX SPF15 PA++ andIPSA Pure Loose Powder EX
IPSA Pure Protect Cream Foundation EX, a foundation that can achieve superb “applicatio smoothness” and “long-lastingness”, even on dry skin, with its boosted moisturizing capability.
The enhanced moisture level makes it possible to go smoothly, clinging snugly onto even extremely dry skin. The skin feels moist while you are wearing the foundation, and the lasting finish leaves the skin looking beautiful.
We have adopted AL Double Shield Moist formulated with oil for smoothness and adhesion, as well as a flexible mesh-net ingredient that can hold plenty of moisturizing ingredients. While the oil smoothly spreads over and clings snugly to the skin, locking moisturizing ingredients inside, the mesh-net ingredient prevents fine lines and creasing caused by dryness. This foundation is perfect for dry skin that foundation does not apply to easily, and for skin that tends to become powdery or dull during the day. A launches
Pure Protect Cream Foundation EX SPF15 PA++ 1,850 baht, 6 colors, 25g
- Moisture retention for many hours even on extra-dry skin with its superb “application smoothness” and “long-lastingness”. Achieves moist, smooth skin.
The AL Double Shield Moist coating film-forming technology ? Glides smoothly over dry skin, even with irregular skin texture, and adheres closely to it, locking moisturizing ingredients inside.
- Formulated with Melting Fit Oil ?.
The flexible mesh-net ingredient helps keep the stratum corneum in a moist state, preventing the occurrence of fine lines and creasing such as that caused by dryness, for example.
- Formulated with AL Shield.
- Formulated with Algaelumina and hyaluronic acid (moisturizing ingredients)
Achieves a smooth, translucent finish without traces of imperfections through the light-reflecting effect and the correction of surface unevenness by use of unparalleled powder particle technology.
2. The Pure Smooth Powder EX, powder particle technology:
- The pearl agents aligned on the skin’s surface reflect light beautifully, making the complexion look bright and natural.
- The powder fits perfectly onto the skin’s surface as it accommodates the surface unevenness caused by pores and other texture-relevant properties, leaving the skin’s surface feeling smooth.
A breakthrough loose powder formulated for each skin type.
Pure Loose Powder EX enhances foundation’s long-lastingness and beauty through optimization based on each skin condition.
IPSA launches Pure Loose Powder EX, a face powder that can be chosen out of 2 types depending on the skin type. In consideration of the importance of using face powder that suits the user’s skin type in order to enhance the foundation’s long-lastingness and translucence, we have adopted the kind of powder and the powder particle shape that best suit each skin type.
The one that absorbs excess sebum and maintains a matte texture is suitable for shine-prone or stickiness-prone skin while the one featuring a boosted moisturizing function and that keeps the texture lustrous is suitable for dryness-prone or powderiness-prone skin.
In addition, such effect as surface unevenness-correction and light reflection caused by pores and reflects light, leaving the bare skin looking natural, bright, and smooth. They’re taking advantage of our formulated with sebum-holding powder to holds secreted sebum, preventing powdery creasing and formulated with Pure Smooth Powder EX particle technology which is employed in both Pure Loose Powder EX1 and EX2 help achieve smooth translucence and a lasting finish with absolutely no traces of imperfections and make the bare skin look beautiful.
Pure Loose Powder EX 1,800 baht, 2 types, 15g
This face powder helps retain a beautiful foundation finish. Can be chosen 2 types depend on the daytime skin condition.
Pure Loose Powder EX 1
Absorbs excess sebum and prevents oiliness and shine.
- Formulated with sebum-absorbing powder.
Achieves a matte texture by the light-diffusing effect.
- Formulated with clumpy powder
Pure Loose Powder EX 2
Protects the skin from dryness during the day.
- Formulated with acetyl hyaluronate (moisturizing ingredient).
Achieves a lustrous texture by the specular reflection of the light. ?
- Formulated with flat powder particles