Bangkok--19 Nov--Arc Worldwide
Pantene PRO-V and its two brand ambassadors Nune — Yaya reveal the latest hair care innovation, putting an end to damaged hair and supplying beautiful hair as a gift to every woman in the “The Gift of Shine” event
Pantene PRO-V, the leading product for healthy hair, has organized a grand year-end campaign “The Gift of Shine” to unveil the latest formula of Pantene PRO-V with “Keratin Damage Blocker Technology” that more effectively protects the hair from losing its keratin and other essential proteins while also nourishing hair fibers with Pro Vitamin B5 to bring out beautiful and healthy hair. The brand has solicited two brand ambassadors Nune - Woranuch Bhirombhakdi and Yaya - Urassaya Sperbund to help spread this gift of beautiful, radiant hair to every woman through an online festive activity. They are joined by the angel-voiced female celebrity Mutmee — Pimdao Panichsamai and a fresh-faced leading actress Krissie - Kritsiri Suksawat who will help spread the happiness to all the guests of this extravagant show at the Grand Ballroom, Grand Millennium Hotel, Sukhumvit.
Mr. Vorasit Turongsomboon, Brand Public Relations Manager at Procter and Gamble Trading (Thailand), says of this campaign “Pantene Pro-V has a continuing commitment to develop the best hair care products for women. In this end of year season, a time for celebrating and sharing of happiness, we have organized the campaign “The Gift of Shine” to provide a special gift that will add a sparkle to every woman’s life with the unveiling of the latest formula of Pantene PRO-V which comes with the amazing technology of “Keratin Damage Blocker” that increases the product’s effectiveness to revitalize damaged hair caused by loss of natural proteins. The product also deeply nourishes with the unique ingredient of Pro Vitamin B5 to reveal a healthy and shiny hair, allowing the beauty to radiate from inside out. Our two brand ambassadors Nune - Woranuch Bhirombhakdi and Yaya — Urassaya Sperbund will spread the gifts from Pantene PRO-V to everyone on our behalves through the digital activity where people can sign up to get a gift on the facebook fanpage of Pantene Thailand (www.facebook.com/pantenethailand) or enjoy decorating the Christmas tree on a digital billboard up until this coming December”
The event is decorated with boxes of presents big and small that are glistening gold. They look as if they are lying in wait for someone to open them and receive the many surprises that Pantene PRO-V has prepared for the pleasure of the guests. The show begins with the two special guests who have come to join the gift giving in “The Gift of Shine”. The talented celebrity with a beautiful voice, Mutmee — Pimdao Panichsamai sings the classic song “You light up my life” with an angelic yet powerful voice. This is accompanied by a ballet show by the young actress Krissie - Kritsiri Suksawat who performs a beautiful dance routine while swinging a gold ribbon around the stage like she is collecting the light of happiness from all around to be put into a gift box. Before long the two brand ambassadors Nune - Woranuch Bhirombhakdi and Yaya — Urassaya Sperbund are announced as the representatives of Pantene PRO-V who will give out the invaluable gift of beauty to everyone.
The versatile actress Nune - Woranuch talks about being a part of this campaign “Ever since I started using Pantene PRO-V to this day, it has given me the best thing possible to achieve healthy hair. Recently I have tried the new formula of Pantene PRO-V that helps protect and revive the hair from roots to ends. It has reduced collected hair damage and has brought about more beautiful, healthy, shiny and radiant hair. It makes me feel special and very happy so I would like to pass on this great feeling to everyone.”
Likewise, the leading actress who captures the nation’s heart Yaya — Urassaya says “I feel very happy and honored to be representing Pantene PRO-V in giving out this special gift of beautiful and healthy hair today. Pantene PRO-V has given me the confidence to show off my hair and has made every day bright for me. I would like to pass on this special feeling as a gift of happiness to everyone. Everyone can get this gift from me through the facebook fanpage of Pantene Thailand or you can join in decorating the Christmas tree on the digital billboard and get a chance to win a surprise gift from Pantene PRO-V”
The show ends with the giving out of surprise gifts from Pantene PRO-V to everyone by Nune - Woranuch and Yaya — Urassaya who represent Pantene in putting the gift of healthy hair onto the giant digital billboard so that everyone can come and collect this special gift from Pantene PRO-V in the activity on Pantene Thailand facebook fanpage which will start from 12 November onwards. Everyone can also receive a gift by decorating the Christmas tree on a digital billboard during 14th -15th December at SF World Cinema, 7th Floor, Central World.
Get ready to flaunt your beautiful, shiny and radiant hair as a special gift from the new formula of Pantene PRO-V today at leading beauty stores and department stores nationwide.