Bangkok--19 Nov--Spark Communications
Thai consumers will soon have access to healthy and convenient snack foods from New Zealand, thanks to an agreement between Joe-Ry Family and Taura Natural Ingredients.
The two companies announced plans to work together to launch the innovative new fruit snack during the official visit of the New Zealand Prime Minister to Thailand this month.
The product, Wel-B Fruit Bites — which has been produced by local company Joe-Ry Family, offers consumers a healthier and convenient alternative to gelatin-based sugar confectionery that doesn’t compromise on flavour and texture.
These unique attributes are able to be achieved due to Taura’s URC? Mixed Berry fruit flakes. Offering exceptional taste, Taura’s Mixed Berry fruit flakes are made from 99% fruit with no artificial colours and flavours and no added preservatives.
They are vegetarian, Halal-certified and contain more than seven times their weight in fresh fruit equivalent.
The fruit flakes are manufactured in Taura’s modern, BRC-approved factory in New Zealand. They are then shipped to Thailand to be packaged in 14g sachets as Wel-B Fruit Bites by Joe-Ry Family at its plant in Samutsakorn, Thailand.
The new snacks will initially go on sale in 7-Eleven convenience stores.
Peter Tinholt, General Manager for Asia-Pacific at Taura, says: “We’re delighted to have worked with Joe-Ry Family on the development and launch of Wel-B Fruit Bites. This unique bagged snack concept has the potential to create an exciting new category in Thailand’s grocery market that offers a real alternative to added-sugar confectionery.”
He continued: “Joe-Ry Family and Taura share a passion for innovation, great taste, quality and safety. Our two companies believe in giving consumers healthier snacking alternatives to sugar confectionery, enabling them to improve their diets and enhance their wellbeing.”
Wel-B is a well-established Thai brand focused on healthy snacking with its products sold through supermarkets and convenience stores across Thailand.
Taura’s URC? (Ultra Rapid Concentration) proposition is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as chocolate, baked goods, confectionery and snack bars. Fruit pieces made using the URC? process offer long shelf life, consistent quality and superior levels of safety.