กรุงเทพฯ--21 พ.ย.--Polyplus PR
BegerPaint, the leader in wood coatings, is introducing its industry breakthrough at year-end with 50 million investment on “Beger Be Yours .. Be You, Be Different!” campaign. Beger will be launching its latest innovation, the coin-operated paint dispenser, for its ‘Beger Be Yours @ Home’ service, for the first time in Asia. It will help to customize the paint colors suited to consumers’ need and style. This innovative campaign is expected to drive Beger’s total revenue to 700 million baht in 2014.
Mr. Worawat Chaiyosburana, Vice President, Beger Paint Co., Ltd., the leader in environmental friendly paints, said that the market for home paints had been experiencing an exponential growth. The consumers become more complicated and selectively use colors to reflect their style, preference, as well as the concern over the environment. As the leader in paint innovation, BegerPaint has invested 50 million baht budget in response to changing consumer lifestyles. The “Beger Be Yours .. Be You, Be Different!” campaign focuses on new innovation and thinking approach which will help to meet the unconventional and “dare-to-be-different” demand. It will give a total facelift to paint service, allowing people to do whatever they wish and get what they want for their homes.
Upon launching the campaign, BegerPaint has introduced Asia’s first “coin-operated paint dispenser” for its “Beger Be Yours @ Home” service. The machine is valued three million baht and is imported from Italy. This breakthrough innovation will make color selection easier with real testing in actual environment before making final decision. Also, the ‘Beger BeYours @ Home’ service can be ordered through an online system conveniently via smart phones or computers. The consumers can just log on to www.begerbeyours.com, order sample colors, and get them delivered. Payment can be made via several channels including the Counter Service, bank service counters, VISA or MasterCard credit cards, Lotus Express, and the post offices across the country.
According to Mr. Worawit, “Beger Be Yours .. Be You Be Different” campaign is truly innovative so that it can serve every household’s need and every unique lifestyle. It will better meet the demand of the new generation who prefers self reflection. With Beger service, they will be able to choose the color of their design with the following tools: 1) Beger BeYours Simulation: The color design software to turn your unlimited imagination a reality. The program will match the colors based on your lifestyle conditions, preview the real application under different light conditions, and calculate the color mix, volume used, recommend nearby stores for you; 2) Beger Be Yours Color Reader: A special equipment helping to identify the color of your preference, the color number, and corresponding furniture shades that will best suited to your color design.
3) Beger Be Yours Advices and Booklet: Additional guide to expand your imagination in color mixes, matches, and shades, to make it uniquely yours; and 4) Beger Be Yours Online: An online source for your design inspiration and needs including the innovation updates, gallery of pictures, examples of unique design, home color design program, DIY ideas, home tips, etc. Find out more from Beger specialists at www.beger.co.th
“”With our “Beger Be Yours .. Be You, Be Different!” campaign which is unique in serving every household needs with our integrated services, we believe we will be able to reach out the target group of different lifestyles. This should help to drive our sales in 2014 to 600-700 million baht as expected, and hence retaining our No.1 position in wood coatings market,” Worawat concluded.