Bangkok--3 Dec--124 Communication
Thunyachate Ekvetchavit (middle), KFC?s marketing director, has recently unveiled its new menu ?KFC Foilicious Baked Chicken? to offer more variety and to reaffirm its position as the leader in chicken menu. The new addition meets the modern lifestyle by offering good value for money. Over 50 million baht has been invested in its marketing communication to promote KFC Foilicious Baked Chicken, focusing on offline and online media, as the company aims to claim 50% of the market share, way ahead of its competitors.
KFC Foilicious Baked Chicken is introduced in combos, starting with one serving (two pieces) of chicken with rice at 79 baht, one serving of chicken with rice and Pepsi, or one serving of KFC Foilicious Baked Chicken and two pieces of fried chicken with rice, tuna corn salad, and two glasses of Pepsi at 189 baht. KFC Foilicious Baked Chicken will be available from November 29 onward at every KFC store near you.