Bangkok--12 Dec--ZALORA
ZALORA has unveiled EZRA - a chic and cool capsule collection of womens and mens apparel and accessories available Asia-wide on ZALORA
ZALORA, Asia’s leading online fashion destination, has announced its first in-house brand, EZRA will be available first Pop –Up store at Central Plaza Chiangmai Airport this month. Designed as a capsule collection of womens and mens apparel and accessories, ZALORA has taken another step towards establishing itself at the forefront of online fashion in Asia.
Available across the ZALORA site Asia-wide this month, EZRA launched with a women swear collection featuring an exciting mix of fresh and up-to-the minute pieces. Incorporating fun and flirty designs for the girl who loves the frivolity of fashion to chic and cutting edge looks for the girl who likes to stand out from the crowd, EZRA is set to become a wardrobe staple for any fashion lover.
Benjamin Thompson, ZALORA’s Thailand Vice President, Head Marketing commented, “At Zalora, our goal is to constantly provide the Asian market with the simplest and most convenient access to on-trend and affordable fashion. Creating an in-house label was an obvious next step for us as a company, and we have a team of incredibly talented, passionate and creative designers who have done a fantastic job on this first capsule collection that everyone can shopping its first Pop-Up Store.”
Drawing inspiration from the catwalk, celebrity looks and street style, EZRA’s collections will be continually updated to feature key seasonal trends. And coming soon, EZRA’s Men’s collections embrace a wide-range of trends from youthful street-style to a more refined sartorial look that allow any guy to experiment with an assortment of modern, global-inspired looks.
Visit www.zalora.co.th or Pop –Up store at Central Plaza, Chiangmai Airport this month to shop the EZRA collection, or visit the EZRA Blog to keep up to date with all the latest EZRA news at ezra-blog.com