Bangkok--23 Dec--KTC
KTC rocks before the year ends with cooperation of 100 high-end restaurantsaround Bangkok by launching “KTC 100 Stories of Signature Dish”,a book that introduces five-star delicacies, cool tips and a horde of promotions”
KTC initiates its new campaign to provide more satisfying services to its customers by forming alliances with 100 premium restaurants to launch the “KTC 100 Stories of Signature Dish” which is KTC’s first book that incorporates superb dishes from Thai and international restaurants around Bangkok, tempting privileges with the highest discount of 30%, interesting stories and tips about dining art, and trends of different types of restaurants. This book will add aestheticism, joy and fulfillment to the lifestyles of KTC card holders who enjoy different styles of food with excellent tastes, and in exciting ambiences. It is expected that this book will be a factor that can increase the overall credit card spending on dining for 30% before the end of 2014.
Mrs. Pranaya Nithananon, Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, explained that “KTC has been emphatic on marketing strategies for lifestyle market segment, with the aim to satisfy card holders with all types of lifestyles. Nowadays, there are more than 1.6 million cards issued to card holders. This strategy focuses on high-end customers with high purchase power, who are unique, like novelty and excitement, desire to lead extreme lives by getting the best things for themselves and people around them, and receive rather slight effects from the current negative circumstances. The major tactic of this strategy is to provide the impressive privileges and experiences in order to create long-term satisfaction.”
“The statistical analysis on members’ credit card spending leads to the discovery that the spending on dining is one of the categories with top expense volumes. It is discovered that restaurants that have many branches can attract generic members whilst hotel restaurants and stand-alone ones are more capable of attracting high-end members.”
“In response to such findings, KTC joins hands with 100 premium restaurants to produce and publicize “KTC 100 Stories of Signature Dish” book which incorporates many stories about the signature dish of each restaurant, together with superior privileges including the highest discount of 30% for each restaurant. This is because KTC believes that not only does dining fulfill one’s stomach but it also adds aestheticism to one’s life. Hence, cuisine is both art and science that require all restaurant owners and chefs to add their hearts and souls into their works. Therefore, this book serves as a guidebook that all members should carry along, especially during the end of the year which is the festive season. Furthermore, “KTC 100 Stories of Signature Dishes” is different from others because it incorporates interesting tips and knowledge about dining and trends of different types of restaurants including the arrangement of a dining table, the alignment of dining appliances on the table, as well as the information about trends and lifestyles that are related to dining and cuisine. It is expected that this marketing campaign can increase the overall credit card spending volume on dining at the restaurants that join the campaign for 30% before the end of 2014. In addition, this campaign is expected to create long term satisfactions in high-end members who have direct experiences in the cost-effectiveness of the money spent through their cards.”
Ms. Prym Panyasereeporn, Vice President - Travel & Leisure - Hotel Marketing gave additional information, “The services from hotel restaurants tend to be more popular because it is noticeable that the volume of the credit card spending on these restaurants is increasing consistently. This is different from the past when the spending volume increased only during some special occasion or festive seasons. Therefore, KTC selected 30 leading hotel restaurants to join “KTC 100 Stories of Signature Dish” campaign. The selected restaurants must serve foods with splendid tastes and have pleasant ambiences which make the dining become more aesthetic. At the beginning of the campaign, KTC will distribute the books to members of KTC VISA Infinite Card, KTC World Master Card card, and members who hold KTC debentures the values of which are 5 million baht or more. For KTC credit card members and anyone interested in the book can download “KTC 100 Stories of Signature Dishes” for free from www.ktc.co.th website, from this Christmas Eve onwards.”
For additional information, please contact KTC Phone, Tel. 02-665-5000, or www.ktc.co.th.