Bangkok--10 Jan--Spark Communications
The first LINE Pop-up Store in Thailand launched at Siam Center from January 15th to March 16th, 2014At Bangkok’s most famous place, Siam Center, the store brings the ultimate LINE experience for Thai fans
LINE, the world’s leading mobile platform proudly announce its first-ever LINE Pop-up Store in Thailand. Located at the heart of Bangkok’s shopping center, BTS entrance at Siam Center 1st floor, the Pop-up Store brings the ultimate LINE experience for everyone to enjoy, showcasing a full-range of LINE’s genuine merchandise featuring its beloved original characters; Brown, Cony, Moon, James, Sally and many more.
To date, the original LINE merchandise was available only through the different promotional activities, as prize for lucky draws or contests. Through the LINE Pop-up Store which will be opened for two months, Thailand LINE fans now have a great opportunity to actually own various kinds of LINE’s original products. Moreover, there are lots of fun activities that will be conducted at the store, including Valentine's Day photo competition that gives the winners Brown & Cony Valentine's Day limited edition. Anyone can join the competition from January 31st to February 14th as taking a couple photo in LINE FRIENDS Pop-up Store and uploading it with their email address to LINE FRIENDS Official Account (ID: linefriends_th) on LINE after subscribing the OA. Also from January 15th to 29th, first 100 visitors each day who share an image of LINE Pop-up Store on their LINE Timeline and subscribe LINE FRIENDS Official Account on LINE will get a LINE FRIENDS ear cap plug for free. With these exciting promotion events, more interesting activities will be provided for participants.“We have noticed that lots of Thailand users were longing for LINE merchandise, such as LINE dolls, key chains, cups and various other cute items, which were available through very limited route only. Thanks to the huge popularity of LINE in Thailand, we decided to bring LINE Pop-up Store to Thailand, as a way to express gratitude to our fans,” said Jinwoo Lee, Country Director of LINE Thailand.
Being known as the lifestyle center in Bangkok, Siam Center was chosen to be the most suitable place to present LINE’s first Pop-up store in Thailand. As one of the biggest shopping malls with a large floating population of youths and family segments, LINE expects to meet the most LINE fans in Thailand and become a center of attraction for not only LINE fans, but for everyone to enjoy LINE’s fun and exciting activities.
Recently, LINE, reaching more than 22 million Thai users, has opened the e-commerce service which is LINE Flash Sale to provide exclusive and high-end limited edition products for LINE Thai fans and gained huge success through its first high-profile flash sale sold out in 3 minutes. Along with this huge success, LINE will continue to provide most localized services for Thailand users to strengthen its position as the most beloved mobile platform in Thailand.
More LINE merchandise is on its way to meet the increasing demand from many LINE fans.
For more information, please contact:
Nicha Piriyahong (JJ) / Chonnikarn Seritanondh (Milk) / Gareth Marshall
Spark Communications Co., Ltd.
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Tel: 02-653-2717