Bangkok--17 Jan--Asia Dyna Forum
Intensive Training Course on “Direct Marketing for Optimal Business Results”
Date 17-18 March 2014 from 9:00 -17.00 hrs. (This course will be conducted in English)
This course will provide participants with the essential knowledgeable on marketing analytics and customer value management. Participants will be able to:
- UNDERSTAND the underlying concept of marketing analytics
- DEFINE the data, system and human resource requirements required
- IDENTIFY the key tasks involved in an analytics driven approach
- ENVISION the entire data-driven marketing process
- APPRECIATE the use of propensity and heuristics modeling
- RECOGNISE the value of customer segmentation
- HAVE an understanding of how customer value management can translate to long-term profitability
**200 % TAX Deductible
For more information or group registration, please contact Asia Dyna Forum Co., Ltd.
Tel.02-656 1518,
[email protected] OR visit our website at www.adf-asia.com
Contact: Asia Dyna Forum Co., Ltd.
Tel. 02-656 1518 OR Hotline 088-499 6551
Email:
[email protected]
Website: www.adf-asia.com