Bangkok--20 Jan--Toyota Motor
Mr. Kyoichi Tanada, President of Toyota Motor Thailand, announced the car sales performance of 2013 and the trend of the automotive industry in 2014 at 2014 Toyota Annual Press Conference held on January 20th, 2014 at Ballroom, The Okura Prestige Hotel, Bangkok.
Mr. Tanada said “2013 Thailand’s automotive sales reached 1,330,668 units. Toyota’s domestic sales is at 445,464 units. Looking back into the auto sales in 2012 and 2013, it has stepped into the threshold of Thailand auto market transformation that the annual sales exceed over one million units as a result of rising demand in the market and the launch of new entries by several carmakers.”
Car Sales in 2013
Sales in 2013 Difference Compared to 2012
Total Car Sales 1,330,668 units -7.4%
Passenger Cars 631,221 units -6.1%
Commercial Vehicles 699,447 units -8.4%
1-ton Pickups(including PPV) 588,115 units -11.7%
Pure Pickups 528,864 units -10.8%
For Toyota sales performance, we sold 445,464 units, a 13.7% decrease. Passenger car sales totaled at 190,101 units, a decrease by 15.4%. Commercial vehicles also saw a 12.3% decrease in sales totaling at 255,363 units and so did 1-ton pickups (including PPV) which are a part of the commercial vehicles with its sales at 236,751 units, or a 12.2% decrease.
Toyota Sales in 2013
- Toyota Car Sales 445,464 units 13.7% decrease 33.5% market share
- Passenger Cars 190,101 units 15.4% decrease 30.1% market share
- Commercial Vehicles 255,363 units 12.3% decrease 36.5% market share
- 1-ton Pickups (including PPV) 236,751 units 12.2% decrease 40.3% market share
- Pure Pickups 206,936 units 11.3% decrease 39.1% market share
Toyota’s CBU export sales for 2013 increased to 430,929 units, a 6.0% rise valued at 188,445 million baht. OEM part export sales totaled at 63,008 million baht. The value of these exports has been contributed to the national income at 251,453 million baht.”
For the trend of the automotive industry in 2014 Mr. Tanada stated “Thus the market projection for 2014 would be 1,150,000 sales, down 13.6% year-on-year.”
Forecast Car Sales in 2014
- Total Car Sales 1,150,000 units 13.6% decrease
- Passenger Cars 527,000 units 16.5% decrease
- Commercial Vehicles 623,000 units 10.9% decrease
- 1-ton Pickups (including PPV) 521,000 units 11.4% decrease
- Pure Pickups 473,000 units 10.6% decrease
Toyota’s domestic sales target for 2014 is expected to 400,000 units, comprising 184,000 passenger cars or 3.2% decrease. Fall by 15.4% or 216,000 units are commercial vehicles in which 199,000 units or 15.9% decrease is of 1-ton pickups that are a part of the commercial vehicle sales.”
Forecast Toyota Sales in 2014
- Total Car Sales 400,000 units down 10.2% 34.8% market share
- Passenger Cars 184,000 units down 3.2% 34.9% market share
- Commercial Vehicles 216,000 units down 15.4% 34.7% market share
- 1-ton Pickups (including PPV) 199,000 units down 15.9% 38.2 % market share
- Pure Pickups 176,000 units down 14.9% 37.2% market share
“We project to export CBU around 445,000 units, equivalent to 198,000 million baht, and OEM part export valued at 65,600 million baht, the total numbers of export value is estimated to 263,600 million baht.”
Mr. Tanada added “This year, we are ready in all aspects. Toyota starts off with a new era of entire Passenger Car Lineup that features bold and cutting-edge styling along with superior driving performance to respond to a wide range of customers. Besides, our marketing strategy is growing the trend of leveraging customers’ lifestyles with emphasis on sports and music marketing.
We target to access customers more to boost Commercial Vehicle market and to offer greater convenience for our target customers with proactive marketing activities. In addition, to promote customer confidence and enhance services. Our target of 2014 is to have 450 showrooms from currently 390, together with the Toyota Sure expansion from 100 to 120 showrooms.”
“Furthermore, we thrive in social contributions activity promotion to stay together in the Thai society with an aim to create more happiness. From our entire business plan, we believe this year Toyota would definitely regain No.1 in all segments.” Mr. Tanada concluded.
Domestic Car sales of December 2013
1) Total auto sales 113,917 units, drop by 21.3%
No. 1 Toyota 41,313 units 2.6% increase 36.3% market share
No. 2 Isuzu 17,868 units 16.8% decrease 15.7% market share
No. 3Honda 15,150 units 26.0% decrease 13.3% market share
2) Passenger cars sales 51,052 units, decrease by 28.3%
No. 1 Honda 17,185 units 1.2% increase 33.7% market share
No. 2 Toyota 14,212 units 24.3% decrease 27.8% market share
No. 3Nissan 6,722 units 45.5% decrease 13.2% market share
3) One-ton pickup sales* (Pure Pick up and PPV) 54,549 units, decrease by 13.5%
No. 1 Toyota 22,900 units 6.1% increase 42.0% market share
No. 2 Isuzu 16,451 units 15.7% decrease 30.2% market share
No. 3Mitsubishi 6,361 units 24.1% decrease 11.7% market share
**PPV sales in 1-ton pickup market: 7,900 units
Toyota 2,822 units - Mitsubishi 2,483 units – Isuzu 2,124 units - Chevrolet 428 units – Ford 43 units
4) Pure pickup trunks sales 46,649 units, decrease by 16.8%
No. 1 Isuzu 20,078 units 8.7% increase 43.0% market share
No. 2 Toyota 14,327 units 23.1% decrease 30.7% market share
No. 3Mitsubishi 3,878 units 38.8% decrease 8.3% market share
5) Commercial vehicles sales 62,865 units, decrease by 14.4%
No. 1 Toyota 24,128 units 3.6% increase 38.4% market share
No. 2 Isuzu 17,868 units 16.8% decrease 28.4% market share
No. 3Mitsubishi 6,361 units 24.1% decrease 10.1% market share
Domestic auto sales January – December 2013
1) Total auto sales 1,330,668 units, decrease by 7.4%
No. 1 Toyota 445,464 units 13.7% decrease 33.5% market share
No. 2 Isuzu 213,155 units 24.5% increase 16.0% market share
No. 3 Honda 206,233 units 3.3% decrease 15.5% market share
2) Passenger cars sales 631,221 units, decrease by 6.1%
No. 1 Honda 193,185 units 18.2% increase 30.6% market share
No. 2 Toyota 190,101 units 15.4% decrease 30.1% market share
No. 3 Nissan 76,131 units 26.4% decrease 12.1% market share
3) One-ton pickup sales* (Pure Pick up and PPV) 588,115 units, decrease by 11.7%
No. 1 Toyota 236,751 units 12.2% decrease 40.3% market share
No. 2 Isuzu 183,079 units 6.0% decrease 31.1% market share
No. 3 Mitsubishi 60,222 units 30.8% decrease 10.2% market share
*PPV sales in 1-ton pickup market: 59,251 units
Toyota 29,815 units - Mitsubishi 17,930 units - Chevrolet 6,385 units - Isuzu 4,642 units – Ford 479 units
4) Pure Pick up sales 528,864 units, decrease by 10.8%
No. 1 Toyota 206,936 units 11.3% decrease 39.1% market share
No. 2 Isuzu 178,437 units 5.9% decrease 33.7% market share
No. 3 Mitsubishi 42,292 units 30.7% decrease 8.0% market share
5) Commercial vehicles sales 699,447 units, decrease by 8.4%
No. 1 Toyota 255,363 units 12.3% decrease 36.5% market share
No. 2 Isuzu 206,233 units 3.3% decrease 29.5% market share
No. 3 Mitsubishi 60,222 units 30.8% decrease 8.6% market share