Bangkok--28 Jan--SCB
Siam Commercial Bank presents the New “SCB Xtra Platinum Card” and “Wow All Week!”,a Double – Bonus Promotional Campaign for Smart Spender Customers
The Siam Commercial Bank reaffirms its leadership in personal banking with “SCB Xtra Platinum
Credit Card”, a latest credit card targeting at working – age customers who have “Smart Spender” habit withwell-rounded benefits in spending and double reward points if the card is used with specified shopsor services on the right day of the week for “Wow All Week!” experience of every cardholder. An integrated communication campaign to raise awareness and reach target customers will be done, starting witha new television commercial starred by the latest credit card presenter – James Ma. With this newcredit card, Smart Spender customers are expected to be increased 100,000 credit card holders by the end of the year from the current number of 700,000.
Ms. Araya Phuphanich, First Executive Vice President and Head of the Credit Card and Personal
Loan Division of The Siam Commercial Bank, reveals that “The credit card market for working people aged 30 and above with monthly income at 15,000 to 35,000 THB is the segment with high growth and potential. These people are known as Smart Spender or people who have proper financial and spending plan.
On the other hand, they also love to fulfill their lives with best items or experiences they can afford.
In response to these particular clients, our bank would like to present a new product - SCB Xtra Platinum Card – a brand new style of credit card with exclusive spending privileges and a special “Wow All Week!” campaign in which customers can double their credit points if the card is used with specified shopsor services on the right day of the week. Our new credit card is a perfect fit for our target customers, both in ‘Smart Spender’ financial practice and in lifestyle as well.”
Outstanding feature of SCB Xtra Platinum Card is in its benefits for cardholders for their best usage experience. First of all, cardholders can double their SCB Reward points if the card is used with specified shops or services on the right day of the week (Maximum 5,000 THB per card). Shops and services that can double customers’ credit points include fashion stores (Mondays), gas stations (Tuesdays), supermarkets (Wednesday), entertainment (Thursdays), restaurants (Fridays), tourist spots (Saturdays) and health or beauty services (Sundays). The other privilege covers the accidental insurance with maximum face amountof 600,000 THB and SCB Personal Service, a 24 hours secretarial service who will assist cardholdersin recommendations of fine dining places, tourist attractions, show booking or gifts delivery. This service can be reached at ease by calling 0-2777-7777 and press the extension number 3 and then 4.
“On our communication channels for our new SCB Xtra Platinum, we will use integrated communication strategy with a main emphasize that our new credit card is launched to be the key answerto every demand of our target customers. Our communication campaign includes a new television commercial that is starred by ‘James Ma’, our latest credit card presenter who will represent young professionalswith Smart Spender habit. We will also present our new product via YouTube and printed media.
On the bottom line, we expect that our new SCB Xtra Platinum will increase our cardholders in working –age segment 100,000 cards by the end of this year from current number of 700,000.” ends Ms. Araya.
SCB Xtra Platinum is the key for a perfect and well-planned financial lifestyle of people
in the new generation. Upon the launch of this new credit card, The Siam Commercial Bank will automatically upgrade customers who use SCB Gold/ Silver MasterCard and SCB Gold/ Silver Visa with SCB Xtra Platinum. For further information, please contact SCB Call Center at 02-777-7777 or log on to www.scb.co.th.