Bangkok--30 Jan--Krungthai Card
KTC makes a major move with new promotional campaigns and surprise activities throughout the year. “KTC Friday Delight” is launched as the first of such programs to enhance the value of Forever Rewards points on the last Friday of each month.
KTC attempts to win more market share with the “KTC Friday Delight” program where members can use their Forever Rewards points in a more exciting manner on the last Friday of the month. The first “KTC Friday Delight” is scheduled for January 31st, 2014 to coincide with the Chinese New Year Day when members can claim 30% discount at eight famous family restaurant chains. Other partners will be featured in the next months to cover the broad range of lifestyles of the collective members. The firm is expecting 200% increase in the use of points from this program. More surprise activities are planned for the members throughout the year.
Mrs. Pittaya Vorapanyasakul, Executive Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, says, “Following our Lucky Day campaign where we offered members the chance to win on the 13th of every month, it has become clear that our members have participated rather enthusiastically with over 4,000 million Forever Rewards points used throughout the year. Therefore, in this year of 2014, we are having the ”KTC Friday Delight” program on the last Friday of the month where members can use their Forever Rewards points to claim any privileges on their dining bills as they dine out or hang out on Friday evenings. This is also good for their financial planning around the time when their salary is paid out. We will announce new partners every month to match the different lifestyles of our members. Additionally, we will have surprise activities throughout the year in the form of privileges designed to please and impress our members. Please keep yourself updated of the “KTC Friday Delight” program in the future via KTC Stories Facebook page.”
Ms. Sireerat Corvanich, Senior Manager - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, explains, “The first “KTC Friday Delight” activity is scheduled for Friday January 31st, 2014 which is the Chinese New Year Day. The eight partners this time are highly popular family restaurants with branches across the country such as all branches of AKA, all branches of Bar B Q Plaza except for Muang Tong Thani and Big C Srinakarin branches, all branches of Donburi by ZEN, all branches of Hua Seng Hong except for Sukhumvit 101 and Salaya branches and provided that the spending is 2,000 Baht or greater per sales slip, all branches of Joom Zap Hut except for Muang Tong Thani and Big C Srinakarin branches, all branches of On the Table, Tokyo Café, ZEN Cucina and ZEN Restaurant. Members only need to use a KTC credit card for payment at these participating establishments and use the same amount of Forever Rewards points as the spending amount to claim 30% discount.”
“KTC currently serves 1.6 million credit card accounts with total spending of approximately 120,000 million Baht in 2013. There are a total of 14,000 million Forever Rewards points at the moment. Our members use their points to claim the most products and services in shopping, dining, and home and office categories respectively. As for the current “KTC Friday Delight” program, we expect it to be well received with members using 200% more points than they normally would,” shares Pittaya in conclusion.